e-commerce cum live host executive

2 weeks ago

Sungai Buloh, Selangor, Malaysia Sin Yew Lai Trading Sdn Bhd Full time 30,000 - 60,000 per year

JOB SUMMARY

The E-commerce cum Live Host Executive is a dynamic hybrid role responsible for both the back-end management of our e-commerce platforms and the front-end hosting of live selling sessions. This individual will manage product listings and promotions while also planning and presenting engaging live streams to drive direct sales.

JOB TASK

  1. MARKETPLACE & WEBSITE MANAGEMENT

·       Manage the day-to-day operations of official stores on platforms like Shopee, Lazada, and TikTok Shop etc.

·       Create, manage, and optimize product listings, ensuring all content (titles, descriptions, images, prices) is accurate and compelling.

·       Set up and manage in-platform promotional tools, such as vouchers, bundle deals, and flash sales, and participate in major online shopping campaigns (e.g., 11.11,

  1. DIGITAL MARKETING & CAMPAIGN EXECUTION

·       Assist in running paid advertising campaigns on platforms like Shopee Ads, Facebook Ads, and Google Ads etc.

·       Collaborate with the marketing team to create social media content that promotes products and drives sales.

·       Help execute email marketing campaigns to the customer database.

  1. CUSTOMER ENGAGEMENT & ANALYTICS

·       Act as the first point of contact for online customer inquiries, chats, and reviews to maintain good store ratings.

·       Track and analyze key e-commerce metrics like sales, conversion rate, and traffic.

·       Prepare regular performance reports for the E-commerce Manager.

  1. LIVE SELLING & HOSTING

·       Plan the content, script, and promotions for regular live selling sessions.

·       Act as the on-camera host, presenting products with high energy and persuasively engaging with the audience.

·       Interact with viewers in real-time, answer questions, and use promotional tactics to drive immediate sales during the broadcast.

·       Analyze the results of each live session, including viewership and sales generated.

JOB REQUIREMENT

  • Min 1-3 years of experience managing e-commerce stores (Shopee, Lazada). Prior experience as a live host or promoter is a major advantage.
  • Proficient with e-commerce seller platforms. Must have an excellent on-camera presence, strong communication skills, and a persuasive personality.

  • Experience with digital advertising tools (e.g., Facebook Ads, Google Ads, Shopee Ads) and social media marketing.

  • Ability to track, analyze, and report on e-commerce KPIs (sales, traffic, conversion rate) using platform analytics and tools like Excel.

  • Skills in writing compelling product descriptions and optimizing listings for visibility.
  • Ability to work independently and manage daily tasks in a fast-paced environment.
  • Strong written communication skills for customer service and internal coordination.
  • Required language(s): Mandarin, English, Bahasa Malaysia.

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