Senior Executive, Product Management

Title: Senior Executive, Product Management

Location:

Petaling Jaya, MY, MY

Global Business Unit: HEC

Job Function: Marketing

Requisition Number: 215567

Description
Job Summary

• The incumbent will be supporting the Consumer Health/OTC business with key focus on pharmacy channels managing various types of products (e.g. Poisons, Medical Device, Skin Care, etc.).
• Support the Sales Manager to plan, organize and implement activities in line with department marketing objectives.
• To integrate the objectives from brand owners/clients and local requirements, through the various marketing functions of advertising & promotions, product management and trade marketing.
• To resourcefully gather general market trend, market share and competitive information as guidance in gauging effectiveness of marketing activities Consumer marketing (bundle buys, gift with purchased, etc.) translating to increased sell through and strengthened market share.

Ensure Optimum Balance Between Various Marketing Activities

• Brand building exercises (media advertising, prize & event sponsorships, product launches, etc.
• Education (internal & external product training, etc.
• Trade marketing (POSM, promoters, fixtures, display stands, etc.)
• To effectively manage the marketing functions detailed below : Advertising & Promotion
• To monitor and obtain the most reasonable rates paid to advertising media owners from the various media formats for e.g. electronic / print / radio / outdoor.
• To establish close business liaison and promote goodwill / public relation with media owners.
• Formulate and monitor the implementation of advertising and promotion strategies and its effectiveness in meeting preset objectives.

Product Management

• To play a strategic role in ensuring range and product selection meets market trends and requirements.
• To monitor the brands proactive approach towards consumer tastes and preferences at the local level.
• To ensure inventory levels are managed within contractual agreements.
• To ensure trade returns are managed within contractual agreements.
• To conduct financial feasibility study of promotion activities to ensure in line with profit objectives.
• To provide listing standards for the distribution channels taking into account product relevance, sales potential, entry cost (listing), market return risks, etc..
• To lead in new product launches. This shall encompass developing the product launch plan, setting timetable, determining retail price level (benchmarked to product strategy, margin strategy, competitor and market tolerance level), roll-out timing, sample preparation (where applicable), POSM support requirements, display standards, etc., to be executed by the sales and finance teams.

General Responsibilities
Business Management

• To fully utilize the Regionally Aligned Brand Planning templates for all clients
• To ensure all marketing activities are within allocated A&P budget determined for relevant agencies
• To ensure pre-financing of marketing activities on behalf of client are recovered within agreed terms
• To liaise closely with clients to secure full or partial activities funding for ad-hoc activities
• To work closely with Sales team on retailer trading terms negotiation to ensure trade investments and expected sales returns in line with delivering department profit objectives

Trade Marketing

• Custodian of the brand's image at retail level (in absence of a Trade Marketing Manager). To determine merchandising standards.
• To study and determine the most effective cost and implementable form of POSM to raise product visibility or high.

Other Responsibilities

• Assist in all others duties as directed from superior from time to time.
• Conduct or make available scheduled product training.

Functional Skills And Knowledge

• Minimum five to eight years' experience in a similar role especially in Consumer Health/OTC channel. FMCG background with chain pharmacies experience will be considered.
• Minimum three to five years' experience in a managerial capacity
• Demonstrate a strong understanding of the client's industry/business/products Demonstrate exceptional client management and communication skills.
• Proven senior level of relationship building Proven experience in working in multicultural global teams.
• Demonstrate appreciation and respect for cultural sensitivities, especially in cross-country/-cultural interactions.
• Demonstrate fluency in English, both written and spoken.
• Demonstrate proficiencies in office productivity tools (e.g. Excel, Word, and PowerPoint)

Education

• Bachelor degree in Allied Health/Science/Business/Marketing/related field.

Requisition Number: 215567

Job Function: Marketing