Content Lead, Editor

The Brief

We are seeking a Lead Editor for 2X's Intelligent Content Solutions (ICS). This role is ideal for senior practitioners who demonstrate exceptional editorial judgment, deep understanding of B2B content standards, and the ability to elevate the clarity, accuracy, and strategic alignment of assets across multiple teams.

The Lead Editor is responsible for driving quality excellence, reducing revision cycles, and ensuring content consistency across channels, formats, and delivery teams.

Position Overview

The Lead Editor is the practice's quality steward — overseeing editorial alignment, refining narratives, and elevating work from writers across levels. This role owns quality for high-impact assets, helps resolve content challenges before they become escalations, and partners closely with strategists and designers to ensure content is structurally and strategically sound.

This is a craft leadership role with influence across accounts, but without direct management responsibilities.

Key Responsibilities

• Editorial & Content Quality Leadership

Lead editorial review for complex or high-stakes assets (whitepapers, reports, hero assets, multi-touch nurtures).

Conduct structural, substantive, and tonal editing to ensure clarity, accuracy, and strategic alignment.

Enforce brand voice, tone, and messaging guidelines; refine content for buyer relevance and narrative cohesion.

Ensure Priority SLA assets meet elevated quality expectations before client submission.

• Quality Governance

Maintain editorial guidelines and contribute to evolving quality scorecards for ICS.

Identify recurring quality gaps across squads and propose scalable solutions. Collaborate with Senior Managers and Strategists to elevate cross-functional quality.

• Cross-Functional Collaboration

Partner with UI/UX, Design, and Campaign teams to unify content + creative execution. Participate in content planning sessions to provide early editorial guidance.

• AI-Enabled Editing

Review, refine, and tune AI-assisted content outputs, ensuring accuracy and human-grade clarity.

Provide input into workflow development and brand voice tuning guidelines.

• Capability Building

Guide writers through structured feedback, paired reviews, and ad hoc coaching.

Contribute to training materials and templates to improve editorial capability across the Content Practice .

Requirements

• Experience & Education
• 7–10 years of B2B content experience
• Strong editorial background (corporate, agency, journalism, technical writing)
• Experience editing content for enterprise marketing teams
• Technical & Soft Skills
• Mastery in editing long-form and strategic B2B content
• Strong understanding of demand-generation content structures
• Ability to work with ambiguity and clarify complex narratives
• Excellent collaboration and communication skills

Key Performance Indicators (KPIs)

• Reduction in revisions and errors across teams
• Improved first-pass acceptance rates
• Consistent alignment with brand voice and messaging
• Contribution to cross-team quality governance
• Strong partnership feedback from strategists and managers

Why Work with Us?

We are a premium Marketing-as-a-Service ( MaaS ) company focused on providing B2B digital marketing expertise for companies in the US. Our diverse team comprises of world-class B2B digital marketing strategists, developers, analysts, designers, and writers who work together to get things done the smart way.

We value personal and professional growth; thus, we only hire people who are passionate in what they do. We support their growth by creating a work environment that encourages collaboration, and mutual respect. We work with integrity, have a lot of FUN, and we are staunch believers in work - life-balance . Our collaborative nature enables us to quickly share the best practices among our teams and recommend new ideas to our clients that are ready to implement.

And we're all about that growth. Our revenue, employees, and client base are expanding rapidly – doubling every year. Our clients are industry leaders and multimillion-dollar companies who have trusted 2X to deliver tens of millions in pipeline and thousands of qualified leads.

Best of all, we're just getting started.

B Enefits Include

• Flexible working hours
• Creative and passionate working culture
• Competitive salary and benefits
• Opportunity to collaborate with international clients