Commercial Excellence Lead

Coty is a world leader in beauty and home to an illustrious roster of cosmetic, skincare and fragrance brands. And our company has a mission: to challenge the definition of beauty, to encourage authenticity and celebrate diversity. Because to us at Coty, beauty isn't about conforming to somebody else's ideal. It's about inclusion and liberating everyone to shine in their unique way.

Objective:

• Accelerate sales and profitability, gain market share and ranking across channels

Responsibilities:

• Shape and drive commercial strategies and business growth

• Own mid to long term channel strategies to accelerate sales, drive margin and gain market share and ranking across all channels.

• Define channel strategies based on the company's business model and considering industry shift and consumer behaviour
• Identify new business opportunities and lead business development initiatives across existing and emerging channels
• Own omni channel commercial KPI setting, tracking and drive results by leading strategic and operational initiatives to achieve business and financial KPIs

• Collaborate with Marketing on 360 launch and animation strategies across channels to drive sales and profitability

• Drive performance and innovation

• Evaluate financial performance and translate insights into strategic action plans.

• Oversee productivity roadmap and ensure optimisation of employee and store productivity
• Lead CRM strategies, collaborate with Marketing and leverage on ePoS data to drive customer loyalty and enhance productivity
• Drive culture of continuous improvement for higher effectiveness and efficiency and accelerate innovation.

• Responsible for sales and accurate stock forecast

• Enable and elevate retail excellence

• Oversee strategies to enhance service delivery and drive retail excellence to elevate customer experience

• Ensure effective rewards structure to drive the right selling behaviours

• Key account planning and management

• Establish and grow strategic partnerships with key clients and retailers, fostering trust-based relationships that supports mutual business objectives.

• Team development:

• Coach and develop commercial team to deliver commercial KPIs

• Identify key talents within the commercial team for further development for succession planning.

Requirements

• Minimum 10 years progressive experience of luxury retail team management, training and/or development in specialty stores, most recently at a senior level
• Prosses high level of commercial acumen, self- initiative, combined with a drive for results
• Good team player with proven ability to partner with business leaders and develop tactics to achieve sales and contribution objectives and the efficient use of the resources
• Excellence in analytical mind, communication and presentation skills
• Entrepreneurship mindset
• Growth mindset and transformational leadership in retail business
• Good command of written and spoken in English, Malay and Mandarin
• Proficiency in MS Office including Excel, Word and PowerPoint

KEY PERFORMANCE INDICATOR

• Own mid/long term commercial strategy to deliver market sales and margin
• Execute customer engagement strategy
• Responsible for sell-in (NR) and sell-out (Retail) sales plans, providing commercial analysis of trading performance (sales and profitability) in omni-channels
• Support execution of channel and retailer strategy and identify new commercial opportunities to maximise growth in all channels
• Drive retail excellence in stores and counters in areas of customer service and operational excellence
• To deliver successful commercial forward sales and event planning with accurate stock forecasting to support the plans
• This role is central to the entire commercial planning and development of the business and needs to be highly collaborative and work closely with key stakeholders