Digital Marketing Specialist

4 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia BARCOVE SDN. BHD. Full time

Job Summary:

We're seeking a creative and strategic Digital Marketing Specialist to build and grow our brand presence by utilizing major social media platforms. In this role, you'll propagate our brand across various countries and regions, delivering engaging content that resonates with diverse audiences and drives measurable brand impact. You'll also play an important role in supporting wider digital marketing efforts including campaign launches, paid media alignment, and performance tracking.

Key Responsibilities:


• Develop and implement social media strategies to increase brand awareness, follower growth, and engagement across digital platforms.


• Manage content calendars and create or curate compelling content aligned with each brand's identity and regional marketing objectives.


• Collaborate with designers and digital marketers to produce visually consistent, platform-optimized creative assets.


• Monitor trends and cultural moments to maintain relevance and amplify digital campaigns.


• Engage with followers and communities—responding to comments, highlighting user-generated content, and managing DMs and mentions.


• Track performance using analytics tools and provide insights to optimize digital and social media campaigns.


• Coordinate with the broader marketing team to integrate social media campaigns into marketing strategies, including paid ads and performance campaigns.


• Support influencer activations and cross-promotional efforts with partners and affiliates.

Requirements:


• Bachelor's degree in Marketing, Communications, or a related field.


• At least 2 years of experience in social media or digital marketing. Fresh grads are welcome too


• Strong grasp of digital platform best practices and audience engagement techniques.


• Above average knowledge of social media marketing and paid ads tools.


• Excellent writing, editing, and visual storytelling skills.


• Experience working across multiple brands, markets, or currencies is a plus.


• Highly organized, collaborative, and adaptable in a fast-paced digital environment.

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