Sports Marketing Specialist

1 day ago

Kuala Lumpur, Kuala Lumpur, Malaysia MyAtlas Digital Full time

Sports Marketing Specialist (Hybrid Working Arrangement)

Sports | Digital Media | Fan Growth & Engagement

About the Role

We're seeking an
experienced, results-driven, and sports-passionate Sports Marketing Specialist
to take charge of our client's sports-focused website/app and drive impactful growth across Southeast Asia. You'll lead social media strategy, scale content performance, and manage campaigns with brand and affiliate partners — all within a fast-moving, digital-first environment.

If you live and breathe sports, thrive on audience engagement, and know how to turn strategy into measurable results, this role is for you.

Key Responsibilities

Social Media Strategy & Growth

  • Lead multi-platform strategy (Facebook, Instagram, TikTok, X/Twitter, XiaoHongShu) to increase reach, followers, and web/app traffic.
  • Develop content calendars and campaigns around trending matches, leagues, and tournaments.
  • Drive acquisition through both organic and paid social channels, ensuring alignment with growth KPIs.

Content & Fan Engagement

  • Oversee content creation that fuels fan excitement — highlights, reels, memes, and community posts.
  • Collaborate with designers and video editors to produce visually striking, high-retention social assets.
  • Build strong engagement loops with fans and communities to enhance loyalty and advocacy.

Campaigns & Partnerships

  • Manage influencer, KOL, and affiliate collaborations to amplify brand visibility.
  • Execute co-branded and sponsored campaigns with partners and advertisers.
  • Optimise campaigns for engagement, conversion, and cost efficiency (CPA/ROAS).

Performance & Insights

  • Analyse and report on platform analytics — reach, CTR, conversions, follower growth, and revenue impact.
  • Identify content trends, competitor strategies, and viral opportunities.
  • Recommend creative tests, platform innovations, and new audience acquisition tactics.

What You'll Need

  • Diploma/ Bachelor's Degree
    in Marketing, Communications, or related field.
  • 3–5 years of hands-on experience
    in digital marketing or social media.
  • Strong command of English and Mandarin
    , with ability to read, write, and communicate effectively in both.
  • Proven ability to grow engagement and traffic through content-driven strategies.
  • Deep understanding of platform algorithms, digital users' behaviours, analytics, and social ad optimisation.
  • A passion for sports and digital storytelling — especially football.

You'll be part of an ambitious, fast-growing digital product in the sports and entertainment space—with opportunities to work on:

  • High-growth digital platforms
  • Fan engagement strategies across Southeast Asia
  • Partnerships with brands, affiliates and influencers
  • Real impact on traffic, branding, and monetisation

If you're excited by sports, digital media, and growing a platform from the inside out—this is your chance.

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