CRM - Executive

1 week ago


Lake Fields Kuala Lumpur, Malaysia Public Medicare Group Sdn. Bhd. Full time

Position Objective - Executes CRM campaigns, reporting, membership database maintenance.

Job Scope:

  1. Campaign Execution: Execute multi-channel campaigns (email, SMS, WhatsApp, push notifications), including segmentation, A/B testing, and scheduling.
  2. Membership Data Maintenance: Update CRM database, ensure accuracy, and perform routine data cleansing.
  3. Campaign Reports: Track campaign performance, prepare basic reports, and highlight observations for senior review.
  4. Loyalty App Support: Assist in managing app content, testing features, and handling user feedback.
  5. Administrative Tasks: Handle administrative duties including monthly invoice submission, obtaining and comparing vendor quotations, payment etc.
  6. Cross-team Support: Work closely with marketing, merchandising, and design teams to implement campaigns

Education & Experience

  • Degree/Diploma in Marketing, Business, or related field.
  • 2–3 years experience in CRM.
  • Detail-oriented, eager to learn, strong execution skills.
  • Proficiency in Microsoft Office especially Microsoft Excel is an advantage.
  • Ability to plan, execute, and monitor CRM campaigns effectively
  • Excellent written and verbal communication to effectively interact with customers and cross-functional teams
  • Ability to maintain data accuracy and integrity within the CRM system
  • willingness to attend to ad hoc support during projects or transition on public holiday or weekends.

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