Digital Marketing Specialist

1 day ago

Kuala Lumpur, Kuala Lumpur, Malaysia BGC Group Full time 60,000 - 120,000 per year

We are seeking a fun and creative Digital Marketing Specialist to support our marketing initiatives and drive brand growth across digital channels. This role requires hands-on experience in campaign execution, content creation, and performance optimisation. You will work closely with the Marketing Team to turn marketing strategies into impactful, measurable results.

Key Responsibilities

  • Work with the marketing team to translate high-level strategies into actionable digital marketing plans.
  • Execute marketing campaigns aimed at brand positioning and high-quality lead generation.
  • Conduct regular market and competitor research to uncover tactical opportunities.
  • Plan, manage, and optimise multi-channel social media campaigns (e.g., Facebook, Instagram, LinkedIn, TikTok, Xiaohongshu).
  • Analyse campaign performance and leverage insights to improve engagement, targeting, and ROI.
  • Create digital content including graphics, promotional materials, and marketing collateral and ensures that is consistent with company branding and direction.
  • Develop and manage digital initiatives that attract, nurture, and convert high-quality leads.
  • Monitor performance and recommend improvements for better conversion rates.

Requirements

  • Minimum 2 years of experience
    in digital marketing, social media management, or a related role.
  • Proficiency in
    Mailchimp
    ,
    Canva
    , and
    Adobe Creative Suite
    (Photoshop, Illustrator, Premiere Pro, etc.).
  • Strong
    graphic design skills
    and ability to produce visually compelling content.
  • Good understanding of digital content, audience engagement, and campaign optimisation.
  • Excellent communication and time management skills.
  • Experience in
    community management
    (online communities, social groups, customer engagement platforms) would be an added advantage.

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