Senior Marketing Planning Specialist

Job Description
Your Role in VT Markets
As Senior Marketing Planning Specialist (User Acquisition), you will report to the Growth Marketing Assistant Director within the Growth Marketing team, based in our Kuala Lumpur, Malaysia hub. Covering key growth markets including MENA, Thailand, India, and Malaysia, you will be the creative strategist behind our performance marketing campaigns that drive user acquisition and deposit conversion. Working closely with the Global Marketing COE in Singapore, regional marketing teams, and cross-functional partners including UA, design, content, and product teams, your role is critical in shaping compelling ad content strategies across multiple platforms and languages. You will translate market insights and data into high-performing creative assets that resonate with diverse audiences, directly impacting our aggressive growth trajectory.

Job Requirements
What Makes You a Great Fit
Job Experience & Education:

• Bachelor's degree or above; majors in Marketing, Advertising, Media, Communications, Linguistics, or International Studies are preferred.
• Minimum 2 years of experience in digital marketing, creative strategy, or overseas product marketing, with demonstrable results in user acquisition campaigns.
• Background in app-based user acquisition or growth-focused business within Fintech, e-commerce, or digital products is a strong advantage.

Technical and Functional Skills:

• Strong creative insight and content planning ability with proven capability to independently draft compelling video scripts and propose visual concepts with clear marketing messages.
• Deep familiarity with content styles, ad formats, and audience behaviors on global advertising platforms (Google Ads, Meta Ads, TikTok Ads), with hands-on experience in cross-cultural content planning and localization.
• Data-driven mindset with strong analytical skills and sensitivity to performance metrics (ROI, CTR, CVR, FTD rate); ability to interpret data insights and translate them into actionable creative optimization strategies.

Soft Skills:

• Good command of both English and Chinese (written and spoken) with solid cross-cultural communication and collaboration skills to work effectively with diverse teams across Singapore and regional markets.
• Clear strategic thinking combined with strong execution ability; capable of managing multiple projects simultaneously in a fast-paced, high-growth environment.
• Excellent organizational and communication skills with ability to influence cross-functional stakeholders and drive alignment on creative direction.

Bonus Qualifications:

• Experience with attribution analytics tools such as AppsFlyer, Firebase (GA4), Google Analytics, or similar platforms.
• Background in performance data analysis, campaign optimization, and marketing automation tools.

Job Responsibilities

• Develop and execute creative strategies for overseas Fintech performance marketing campaigns
  across digital advertising platforms, with primary focus on user acquisition and deposit conversion. Shape ad content directions including video scripts, visual design concepts, copywriting, and localized messaging tailored to regional audiences across MENA, Thailand, India, and Malaysia.
• Master platform-specific requirements and opportunities
  by deeply understanding ad mechanisms, compliance policies, and content trends on major platforms (Google Ads, Meta Ads, TikTok Ads). Formulate multi-version creative strategies customized for different countries and languages to maximize CTR and CVR performance.
• Lead creative brief development and cross-functional collaboration
  with designers, content creators, and regional marketing teams to ensure accurate visual execution that effectively communicates product value propositions, trading advantages, and brand tone across all customer touchpoints.
• Drive data-driven creative optimization
  by analyzing creative performance data and user journeys, participating in A/B testing frameworks and post-campaign reviews. Take ownership of key performance metrics including ROI, CTR, CVR, and FTD (First Time Deposit) rate, continuously iterating to improve campaign effectiveness.
• Conduct continuous market intelligence research
  on user personas, trading behaviors, competitor campaigns, and industry trends across assigned regions to discover fresh creative angles and differentiated messaging opportunities that give VT Markets a competitive edge.
• Build scalable creative infrastructure
  by assisting in the development of a creative asset library and template system for multi-platform, multi-language, and multi-stage campaigns, improving reusability and production efficiency across the organization.
• Facilitate seamless cross-functional execution
  by working closely with UA, design, content, and product teams to ensure alignment on creative strategies and efficient delivery of campaigns from concept to launch.
• Support project management and team coordination
  by assisting the team lead in managing project timelines, coordinating resources across regional and global teams, driving task progress, and enhancing overall execution efficiency and team rhythm.

What Success Looks Like

• Build a scalable creative system
  that standardizes and accelerates production workflows while maintaining high campaign quality across multiple markets and languages, enabling the team to launch more campaigns with greater efficiency.
• Drive user acquisition efficiency through data-backed creative strategies
  that consistently improve conversion metrics and reduce customer acquisition costs, demonstrating clear ROI improvement through systematic testing and optimization.
• Establish VT Markets as a creative leader
  in Fintech performance marketing across MENA, Thailand, India, and Malaysia by delivering culturally relevant, high-performing campaigns that resonate with local audiences and differentiate our brand from competitors.

Job Benefits
What We Offer
As official partners of Newcastle United F.C., VT Markets aspire to break the ancient boundaries of traditional personal finance. Through a culture of transparent and objective performance management, we are in constant pursuit of excellence, individually and collectively. Here, collaboration and intrapreneurship is incentivized and we aim to empower everyone to understand their contribution to strategic business outcomes through their individualized roles. You can expect personal growth as we aim to lead this fast-growing industry alongside a global team of diverse cultures across over 15 countries.

Your Journey After Applying

1. Screening interview with our talent acquisition partner
2. Interview with your manager (Growth Marketing Assistant Director)
3. Second interview with 2nd-level manager

资深市场策划专员(广告投放)
任务内容:

1. 负责策划面向海外市场的金融类广告创意内容,围绕用户增长和入金转化目标制定素材方向,涵盖视频脚本、平面设计建议、广告文案、本地化表达等;
2. 深入理解 Google、Meta、TikTok 等主流平台的广告机制、合规政策及内容趋势,制定适配不同国家与语言市场的多版本创意素材策略,提高点击率与转化效率;
3. 主导创意策略制定及素材 Brief 撰写,协同设计团队推进素材制作,确保视觉表达准确传达产品亮点、交易优势与品牌调性;
4. 分析广告素材表现数据,结合用户行为路径参与A/B测试与优化迭代,对ROI、CTR、CVR、FTD转化率等关键指标负责,持续提升广告效果;
5. 持续洞察各区域用户偏好、交易习惯、产品投放内容行业趋势,结合产品特性挖掘创意切入点与差异化表达方式;
6. 协助构建多平台、多语言、多投放阶段的素材资产库与模版体系,提高素材复用率与生产效率;
7. 与技术、设计、内容、产品等团队紧密协作,确保创意策略快速落地,跨部门沟通顺畅;
8. 协助部门负责人安排项目排期、资源协调与任务推进,提高团队执行效率与整体方案控制能力。

职位要求:

1. 本科及以上学历,市场营销、广告、传媒、语言、国际传播等相关专业优先;
2. 至少 2 年以上数字营销/广告创意或出海产品策划经验,有 App 投放或用户增长型业务背景者优先;
3. 具备较强的创意思路及方案策划能力,能够独立构思视频脚本/平面创意方向并配合文案呈现营销卖点;
4. 熟悉海外主流广告平台(Google Ads、Meta Ads、TikTok Ads)内容风格与受众行为,有跨文化内容策划与本地化经验者优先;
5. 数据导向思维,敏感于ROI、CTR、CVR等指标,具备数据解读与创意优化能力;
6. 中英文沟通能力佳,具备良好的跨文化沟通与协作能力;
7. 思路清晰,执行力强,能在快节奏环境中多任务处理,具备良好的组织与沟通能力;
8. 加分项:具备 Appsflyer、Firebase(GA4)、Google Analytics 等归因分析工具使用经验,有广告成效分析与活动优化背景者佳。