Senior Marketing Specialist

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia SKINTIFIC Malaysia Full time 90,000 - 120,000 per year

We are seeking a Senior Marketing Specialist to drive our brand presence and ensure high-quality content delivery through impactful KOL collaborations. This role requires both strategic thinking and hands-on execution, with a strong understanding of the Malaysian social media landscape and beauty industry trends.

Key Responsibilities

  • Develop and deliver creative content briefs for KOLs, ensuring alignment with brand direction and campaign objectives.
  • Review and approve KOL content drafts, ensuring quality, accuracy, and consistency before publication.
  • Monitor, track, and analyze the performance of KOL content to optimize future campaigns.
  • Work closely with the KOL Specialist who manages outreach and negotiations, providing clear brand guidelines and directions.
  • Stay ahead of social media and content trends in Malaysia to enhance campaign impact.
  • Collaborate cross-functionally to maintain consistent brand storytelling across platforms.
  • Mentor and potentially lead a small marketing team to strengthen execution and creativity.

Requirements

  • Possess minimum 3 years of relevant work experience and exposure, preferably in the beauty or relevant industry.
  • Strong background in content creation, creative briefing, and social media marketing within the Malaysian landscape and market.
  • Proven experience working with Key Opinion Leaders (KOLs) is a must
  • Ability to evaluate content quality and ensure alignment with brand tone and standards.
  • Excellent communication, creativity, and project management skills.
  • Leadership qualities with the potential to manage and guide a small team.

Preferred Background

  • Prior experience in competitor brands within the beauty industry is highly valued.

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