Digital Marketing Executive

About The Company

Since its inception in 1985, Lim Tayar has been a reputable homegrown brand in Malaysia. Originating as a tyre service store, we have diversified our business scope to encompass comprehensive car maintenance and repair solutions. We've got 23 stores across central West Malaysia and counting, teaming up with top international brands to fuel our growth. At Lim Tayar, we blend a casual vibe with professional standards, fostering collaboration and innovation. Join us where every day brings fresh chances to make a real difference.

Job Introduction

We're in search of a full-time Digital Marketing Executive to inject their unique touch into our business. As our Digital Marketing Executive, you'll dive into the dynamic world of online promotion, handling tasks from social media management to search engine management and content creation. Get ready to infuse your drive into shaping our brand's digital presence, turning each day into an exciting adventure in marketing innovation.

Responsibilities

1. Plan, manage, and monitor the company's social media presence across all platforms, including Facebook, Instagram, Threads, TikTok, YouTube, X (Twitter), and LinkedIn.
2. Maintain consistent visibility through engaging and timely story postings.
3. Plan, create, and optimize online advertising campaigns (Google Ads, Meta Ads, TikTok Ads, etc.) to strengthen brand visibility, enhance audience engagement, and generate qualified business leads.
4. Execute mass communication initiatives via WhatsApp, email, and SMS marketing.
5. Develop creative ideas for content marketing initiatives and actively participate as talent or manage talent coordination for video content production.
6. Update and maintain the company website's blog and news sections with relevant and engaging content.
7. Edit short-form videos and images using basic tools such as Canva and CapCut
8. Collaborate closely with the Creative Designer to enhance visual communication and overall user experience.
9. Measure and analyze the performance of digital campaigns using tools such as Google Analytics, Meta Business Suite, and other analytics platforms.
10. Stay up to date with the latest digital marketing trends, tools, and best practices, and proactively apply insights to improve campaign effectiveness.
11. Support and maintain partnerships with media agencies, influencers, and vendors to maximize marketing opportunities.
12. Perform basic administrative tasks, including proper digital asset foldering, documentation, and campaign record keeping.

Requirements and skills

1. Diploma or Degree in Marketing, Mass Communication, Digital Media, or related field.
2. 1–3 years of experience in digital marketing, social media management, or online advertising.
3. Proficient in managing major social media platforms such as Facebook, Instagram, TikTok, YouTube, LinkedIn, and X (Twitter).
4. Experienced in using Google Ads, Meta Ads Manager, and TikTok Ads Manager.
5. Basic understanding of SEO, website content management, and analytics tools such as Google Analytics and Meta Business Suite.
6. Skilled in using basic design and video editing tools such as Canva and CapCut.
7. Creative and confident to appear as on-screen talent when required.
8. Strong copywriting ability with attention to detail and brand consistency.
9. Able to analyze campaign data and apply insights to improve performance.
10. Organized in managing digital assets, folders, and marketing documentation.
11. Good teamwork and communication skills to collaborate effectively with internal and external parties.
12. Proactive, independent, and able to handle multiple tasks efficiently.
13. Passionate about digital marketing, creative content, and online engagement.

Benefits

1. Annual Leave
2. Medical Leave + Medical Bill Expenses
3. Congratulation Leave + Allowance
4. Paternity Leave + Allowance
5. Maternity Leave + Allowance
6. Compassionate Leave + Allowance
7. Medical Card + PA
8. EPF, SOCSO, EIS
9. Outstation Allowance
10. Staff Purchase + Tyre Redemption
11. Incentive & Company Trip
12. Staff Training
13. Opportunity to attend international automotive show