Manager, IWPB Wealth and Proposition Amanah

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In International Wealth and Premier Banking we serve 41 million customers globally, including 6.7 million who are international, from retail customers to ultra high net worth individuals and their families. We help our customers look after their day-to-day finances and manage, protect and grow their wealth. Retail Banking plays a crucial role in executing the International Wealth and Premier Banking strategy, providing strategic advice, frameworks and guidance to markets, that ensure all customer journeys, products and services are sustainable, inclusive and built with customers at the heart. Retail Banking brings together a united retail business, made up of the following global teams: Segments, Retail Products, Shared Services Contact Centre, Distribution and Enablers spanning Customer Experience, Marketing, Data and Analytics, Business Architecture, Sustainability and Inclusion for International Wealth and Premier Banking.

Role Purpose
The role is responsible for lifecycle management of Islamic Wealth Banking products. The incumbent plays a critical role in ensuring products remain competitive, Shariah‑compliant, operationally efficient, and aligned with customer needs and regulatory expectations. The role also carries a strategic mandate to strengthen HSBC Amanah's market presence among Bumi Premier customers through proposition development, segment insights, and tailored product strategies that support overall franchise growth.

This includes conducting end‑to‑end reviews of existing offerings to identify product, process, and operational gaps; leading cross‑functional initiatives to close these gaps; and ensuring branches and sales teams are adequately equipped to deliver Islamic propositions effectively.

Principal Accountabilities

• Strategic Proposition Development and Segment Growth
• Formulate and execute strategies to deepen engagement with the Bumi Premier segment, focusing on Islamic wealth needs.
• Identify proposition and product gaps and recommend new offerings or enhancements to capture untapped market opportunities.
• Collaborate with Marketing, Segment, and Analytics teams to develop targeted campaigns and messaging to grow Islamic market share.
• Provide insights on market trends, customer behaviour, and competitor activity to guide product positioning and strategy.
• Branch Enablement and Frontline Readiness
• Strengthen frontline understanding and delivery of Islamic wealth propositions.
• Develop training content, briefing packs, and reference materials to enhance frontline competency.
• Monitor readiness and feedback to ensure clear and consistent articulation of value propositions.
• Product Lifecycle Management
• Lead the end-to-end lifecycle of Islamic Wealth products — from conceptualisation, design, and approval to implementation, monitoring, and post-launch performance evaluation.
• Conduct regular product reviews to ensure continued alignment with Shariah principles, customer needs, regulatory developments, and internal business strategy.
• Identify opportunities to simplify and integrate products within the wider IWPB portfolio to improve customer experience and operational efficiency.
• Maintain detailed product documentation for governance and cross‑functional clarity.
• Process and Operational Excellence
• Map and assess process flow of Islamic Wealth products to identify inefficiencies, process gaps, or risk exposures.
• Collaborate with Operations, and Control Functions to streamline end-to-end processes, ensuring consistency, speed, and control effectiveness.
• Champion continuous improvement initiatives to enhance product delivery efficiency and turnaround time.
• Governance, Risk and Shariah Compliance
• Ensure strict adherence to Shariah governance requirements, including consultation with the Shariah Advisory Committee for new or revised products.
• Work closely with Legal, Compliance, and Risk teams to ensure products and processes meet regulatory and internal control standards.
• Identify, assess, and mitigate potential risks associated with Islamic products, including operational, reputational, and Shariah non-compliance risks.
• Maintain comprehensive audit and risk documentation for all product initiatives, ensuring transparency and accountability.
• Cross-functional Collaboration and Stakeholder Engagement
• Build strong working relationships with Product, Operations, IT, Risk, Shariah, Distribution, and Marketing.
• Represent Amanah interests in internal forums to ensure integration of Islamic banking priorities.
• Collaborate with Group and regional partners to leverage best practices and innovation
• Performance Monitoring and Reporting
• Track KPIs for Islamic Wealth portfolios, including growth, profitability, and customer satisfaction.
• Prepare and present product performance reviews and recommendations.
• Provide timely updates on project progress, issues, and action plans.

Qualifications

• Bachelor's degree in business, Finance, Economics, or related discipline.
• Minimum 5–8 years' experience in Islamic Wealth product management
• Proven track record in product development, process improvement, and project delivery with strong understanding of Islamic contracts
• Sound understanding of regulatory and Shariah governance requirements for Islamic financial institutions.
• Excellent analytical, communication, and stakeholder management skills.

Opening up a world of opportunity

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Issued by HSBC Amanah Malaysia Berhad