Senior Brand Manager

4 days ago

Petaling Jaya, Selangor, Malaysia Personal Collection Sdn. Bhd. Full time

The Senior Brand Manager will drive long-term growth, company positioning, and relevance of Personal Collection's brand within the direct selling space.

Key Responsibilities:

Strategic Brand Management

  • Define and execute the brand strategy, positioning, and architecture to differentiate in the direct-selling market.
  • Long-term brand planning, aligning with business growth objectives, marketing KPIs, and distributor success.
  • Ensure consistent brand messaging across consumer, distributor, and partner touchpoints.

Consumer & Distributor Insights

  • Utilize market research to identify consumer trends, dealer needs, and competitive dynamics, while evaluating portfolio category health to support brand sustainability and uphold a positive company image.
  • Partner with internal Customer Satisfaction Index (CSI), data analysts, and IT teams to regularly conduct findings through reports and research for launches, campaigns, and forward planning in relation to marketing-related needs.
  • Monitor brand health metrics, customer satisfaction, and distributor advocacy to inform strategic decisions

Business & Commercial Planning

  • Support annual business planning, sales forecasting, and growth strategy for product categories and brand initiatives.
  • Actively seek alignment with sales and support teams to link brand initiatives with business performance.
  • Contribute to product portfolio planning and innovation strategy aligned with consumer and distributor needs.

Plan Development & Execution

  • Lead brand guide book to continually strive for company excellence to uphold image.
  • Develop integrated brand and marketing plans that drive active buyer behavior and distributor engagement.
  • Collaborate with cross-functional teams to deliver campaigns and tools that empower distributors to build their businesses.
  • Track performance of campaigns and programs, adjusting strategies to maximize impact.

Qualifications:

  • Bachelor's degree in Marketing, Business, or related field.
  • 5–8 years' experience in brand management, marketing strategy, or consumer insights; experience in direct selling or consumer goods is a strong advantage.
  • Strong analytical and insight-generation skills with the ability to turn data into actionable brand and business strategies.
  • Proven track record in developing marketing/brand plans that drive both consumer demand and distributor engagement.
  • Excellent communication and storytelling skills.
  • Entrepreneurial mindset with adaptability to thrive in a fast-paced, people-driven environment.

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