Community Manager

Job Description

About us

VT Markets is an award-winning multi-asset brokerage trusted by over 3 million traders in over 160 countries with 360 employees - and growing, Founded in 2015 with the mission to make trading accessible to everyone, VT Markets offers a robust trading environment, over 1000 tradeable instructions, ultra-low spreads, and lightning-fast execution. We are committed to providing excellent customer service and empowering modern trades to seize market opportunities. Our platform allows traders to trade anytime, anywhere, supporting them in their journey to build a safe financial future.

Your Role in VT Markets

We are looking for an experienced and strategic Community Manager to lead a high-performing team responsible for driving retail client engagement, conversion, and loyalty through dynamic community and relationship management. This is a pivotal leadership role that combines people management, growth strategy, and operational excellence, contributing directly to the brokerage's revenue and client growth targets.

You will be reporting to the Global Marketing Lead and oversee a regional or multi-market team of Community Managers and Client Relations Managers, and serve as the strategic driver for scaling localised communities, optimising the client conversion funnel, and strengthening relationships with retail clients at various stages of their trading journey.

Job Requirements

What Makes You a Great Fit

Qualification & Experience:

• Bachelor's or Master's degree in Marketing/Business/Communications or relevant fields.
• At least 8 years of progressive experience in community, client engagement, or sales enablement, with at least 3+ years in a senior leadership role.
• Strong understanding of the retail trading or financial services landscape—CFDs, forex, crypto, or multi-asset brokerages.
• Proven experience leading high-performing, cross-market teams with measurable business outcomes.

Technical & Functional Skills:

• Deep familiarity with CRM, lifecycle marketing, community tech stacks, and analytics tools (e.g., Salesforce, HubSpot, Braze, Tableau).
• A data-first mindset with the ability to combine qualitative community insight with conversion metrics for actionable strategy.

Soft skills:

• Excellent interpersonal and stakeholder management skills; experience influencing C-level decisions is a plus.
• Regional or global experience managing multi-cultural client teams or community verticals.
• Comfortable working in high-growth, fast-moving fintech or trading environments.
• Strategic, yet hands-on leader with a bias for execution and experimentation.

Job Responsibilities

Your responsibilities will include:

Strategic Leadership

• Define and drive the global/regional community and conversion strategy for retail clients, aligning with broader acquisition, retention, and growth objectives.
• Build and evolve a performance-driven team structure across markets, ensuring the right mix of community growth, engagement, and sales-oriented client conversion.
• Provide strategic oversight and leadership to managers and specialists executing community, activation, and relationship programmes.

Community Development & Client Loyalty

• Oversee the development of scalable and sustainable community ecosystems (e.g., Telegram, Discord, Facebook, in-person events) tailored to each market's client needs.
• Partner with product and marketing teams to co-create high-impact community-led campaigns, content initiatives, and feedback loops that enhance user loyalty and NPS.

Conversion & Lifecycle Ownership

• Take full ownership of the retail client conversion journey, from lead-to-first trade, ensuring seamless onboarding and activation experiences.
• Work with lifecycle marketing, CRM, and data teams to build targeted communication flows that increase funded account rates, reactivation, and engagement KPIs.
• Implement and iterate on best practices for account nurturing, trading education, and strategic retention.

Performance, Data & Governance

• Own all reporting for community health, conversion funnel performance, and team impact; regularly present insights to senior leadership.
• Continuously assess ROI of community and conversion efforts, identifying opportunities for automation, scaling, and innovation.
• Establish governance, training, and QA protocols to ensure a consistent, high-quality experience across teams and geographies.

Cross-functional Collaboration

• Act as the key liaison between marketing, client support, compliance, and product teams to ensure aligned messaging, process efficiency, and data feedback sharing.
• Contribute to roadmap discussions on lead generation, product education, and client tools from the lens of community and conversion intelligence.

What Success Looks Like

• Review scores on strategic plan alignment, completion of strategic roadmap, team OKRs achievement rate, retail clients engagement/retention within the team.
• Growth rate of active members in key community channels, average DAU/WAU/MAU in communities, engagement rates within communities, improvement in NPS/CSAT among community members, reduced churn, and increased trading activity from community members.
• Improvement in lead-to-first deposit conversion rate, reduction in average time from lead to first trade, increase in funded account rates, growth in average trading volume per active client, improved reactivation rates, reduced client churn, and increased Client Lifetime Value (CLTV).
• Timeliness and accuracy of reports, number of actionable insights presented, achieve/exceed ROI targets.

Job Benefits

What We Offer

As official partners of Newcastle United FC, VT Markets aspire to break the ancient boundaries of traditional personal finance. Through a culture of transparent and objective performance management, we are in constant pursuit of excellence, individually and collectively. Here, collaboration and intrapreunership is incentived and we aim to empower everyone to understand their contribution to strategic business outcomes through their individualised roles. You can expect personal growth as we aim to lead this fast-growing industry alongside a global team of diverse cultures across over 15 countries.

Your journey after applying

• First round interview with our talent acquisition partner
• Second round interview with the hiring manager