Senior Manager, Digitalization

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia Asian Banking School Full time 150,000 - 250,000 per year

Key Responsibilities

A. Strategic Planning & Digital Leadership

  • Drive and operationalize the ABS digitalization roadmap as outlined in the ABS Strategic Vision 2025–2026.
  • Serve as the CEO's lead advisor and project partner on all digital education initiatives.
  • Align all digital projects with ABS's business goals, brand identity, and market expansion strategies.

B. Digital Platform Development & Implementation

  • Oversee end-to-end development and rollout of the ABS Digital Learning Portal (DLP).
  • Coordinate technical integration, UI/UX design, hosting, and maintenance of the platform.
  • Ensure AI-driven features (e.g., avatars, learning analytics) are effectively embedded and scalable.

C. Hybrid & Virtual Learning Infrastructure

  • Deploy and manage hybrid classroom solutions (e.g., ClassIn) for immersive training delivery.
  • Lead the design and operations of the virtual recording studio for content production and live delivery.

D. Commercialization & Global Digital Marketing Strategy

  • Develop and execute a comprehensive commercialization strategy for the ABS Digital Portal targeting ASEAN, Asian, and global financial markets.
  • Lead digital marketing campaigns using SEO, SEM, social media, content marketing, email marketing, and analytics tools.
  • Strategically position the ABS brand on platforms like LinkedIn, YouTube, and regional edtech marketplaces to attract international enrolments.
  • Collaborate with the Business Development Division to establish commercial partnerships and licensing models with banks, universities, and training providers globally.
  • Track customer acquisition costs (CAC), conversion rates, and retention metrics to optimize marketing performance.
  • Establish ABS's thought leadership in digital banking education via webinars, blogs, and global outreach campaigns.

E. Data Analytics, User Experience & Innovation

  • Apply AI and data analytics to monitor learner engagement, optimize course design, and generate reporting dashboards.
  • Continuously refine learner experience and improve platform usability and performance.
  • Stay abreast of edtech trends to propose new digital products, certification models, and monetization opportunities.

Education & Qualifications

  • Master's degree in Digital Marketing, Instructional Design, Information Systems, Innovation Management, or related field.
  • Certification in Digital Marketing (e.g., HubSpot, Google Analytics, Meta Blueprint) is highly desirable.
  • Project Management certification (PMP, Agile) is an advantage.

Experience

  • 8–12 years' experience in digital transformation or edtech product commercialization.
  • Proven success in launching and marketing digital learning platforms or digital products globally.
  • Deep understanding of customer journeys in B2B and B2C digital education markets.

Skills & Competencies

  • Strategic commercial thinking with hands-on digital marketing execution ability.
  • Strong technological fluency across LMS, AI tools, SEO/SEM, CRM, and analytics.
  • Creative yet data-driven decision-maker.
  • Excellent leadership and stakeholder engagement skills.
  • High attention to detail, timelines, and quality.

Other Requirements

  • Able to work closely with the CEO and senior leadership on high-priority initiatives.
  • Willing to travel for international engagements and conferences.
  • Strong alignment with ABS's innovation, professionalism, and education excellence values.

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