Associate, Digital

7 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia Astro Full time

WHY JOIN US?

  • We practice a vibrant & energetic office culture.
  • We provide opportunities for career advancement within the company.
  • Good performance is always rewarded accordingly.

"
It's our people that make Astro Malaysia's leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.
"

Job Responsibilities

  • Plan and execute upsell campaigns focused on driving growth of OTT subscriptions.
  • Collaborate with Product, Content and Marketing on go-to-market rollouts and marketing activities.
  • Support initiatives to drive customer awareness, onboarding, and usage of self-serve platforms (e.g., account management, upgrades, add-ons).
  • Collaborate with Group Data teams to build and leverage propensity models, customer segments, and insights that accelerate OTT and self-serve growth.
  • Track, analyze, and report campaign performance, providing actionable recommendations to improve conversion.

Requirements

  • Bachelor's degree in Business, Marketing, Media, Analytics, or related field.
  • Fresh graduates and candidates with up to 2 years of relevant experience are welcome to apply.
  • Passion for media, OTT and digital marketing.
  • Independent, with Strong analytical and problem-solving skills.
  • Proficiency in Excel and familiarity with analytics tools.
  • Strong communication skills with the ability to work effectively across teams.

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