Marketing Manager

1 week ago

Kapar, Selangor, Malaysia DESINCE SDN BHD Full time 280,000 - 720,000 per year

WHO ARE WE ?

Desince Sdn. Bhd. was founded in 2016 with a strong desire to provide the best resources to the e-commerce industry. We continuously improve and innovate to deliver a futuristic shopping experience to our consumer groups.

After years of development, Desince is now one of the leading e-commerce players in Malaysia — and we are committed to ongoing growth and contribution in the industry.

WHAT WE SELL?

Full range of fashion related products ranging from men's to women's, from formal wear to casual wear.

EMPLOYEES

staff

COMPANY REWARDS

"Top Orders 2022 in Fashion Category in Lazada" - February 2023

"Top 3 Sidec ECM 2024, 2nd Runner Up " - May 2024

"The CHAMPION for Top E-Commerce Merchant 2025 award organised by Sidec"

JOB SUMMARY

The Marketing Manager oversees Desince's overall marketing direction, ensuring strong brand presence, effective campaigns, and consistent content across all channels. This role focuses on strategic planning, creative direction, team leadership, and driving sales growth through data-driven marketing initiatives.

JOB DESCRIPTION

1. **Marketing Strategy & Planning

  • Develop monthly and quarterly marketing plans aligned with company goals.
  • Shape brand positioning and identify new growth opportunities.
  • Plan integrated campaigns suited to each channel's strengths.

2. **Exploring & Expanding Into New Platforms

  • Identify and evaluate new digital platforms relevant to fashion and e-commerce.
  • Develop strategies to build presence and content for emerging platforms.
  • Guide content direction tailored to each new platform's behaviour.

3. **Content Direction & Creative Oversight

  • Set creative direction for video, photo, and written content.
  • Approve scripts, moodboards, captions, and design concepts.
  • Ensure consistent brand identity across Men, Women, Kids & Muslimah categories.

4. **Performance & Data Analysis

  • Monitor performance using analytics dashboards and reporting tools.
  • Analyse content and campaign results (engagement, views, conversion).
  • Provide weekly reports and recommend improvements.

5. **Influencer & UGC Management

  • Manage influencers, creators, and UGC collaborations.
  • Plan and execute seeding programmes.
  • Track deliverables and maintain creator performance records.

6. **Campaign Execution

  • Oversee major campaigns (11.11, 12.12, Raya, CNY, Payday).
  • Coordinate with Procurement, Creative, Warehouse, and Sales teams.
  • Ensure accuracy of product information, stock levels, and messaging.

7. **Team Leadership & Department Setup

  • Prepare marketing workflows, SOPs, and structure for future team expansion.
  • Train and guide new team members when the department grows.
  • Act as the point person for coordinating with other departments.

8. **Ad-Hoc Responsibilities

  • Handle any additional tasks or assignments as required by management.

REQUIREMENTS

  • 1-3 years digital or e-commerce marketing experience.
  • Strong creative and analytical abilities.
  • Leadership experience preferred.

Job Type: Full-time

Pay: RM4, RM8,000.00 per month

Benefits:

  • Maternity leave
  • Opportunities for promotion
  • Professional development

Ability to commute/relocate:

  • Kapar: Reliably commute or planning to relocate before starting work (Required)

Experience:

  • Digital Marketing: 3 years (Required)
  • E-Commerce Marketing: 3 years (Preferred)

Work Location: In person

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