Paid Campaign Specialist

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia Anytime Fitness Malaysia Franchising Full time 60,000 - 120,000 per year

Key Responsibilities:

Paid Media Strategy & Execution

  • Develop tailored communication, execute, and optimize paid advertising campaigns across platforms such as Facebook, Instagram, Google Ads, TikTok, and other new platforms.
  • Conduct audience research and segmentation to target the right demographics and increase ROI.
  • Design and test compelling ad creatives in collaboration with the creative team.
  • Provide recommendations for improvement.

Data Analytics & Insights

  • Provide regular reports and insights on campaign performance to stakeholders, including detailed analysis of key metrics and recommendations for future campaigns.
  • Analyze campaign performance using platforms like Google Analytics, Meta Business Suite, and other analytics tools.
  • Analyze data to identify trends, insights, and opportunities for improvement, and adjust campaign strategies accordingly.
  • Track key performance metrics (CTR, CPC, CPA, ROAS, Conversations, etc.) and deliver actionable insights to optimize campaigns.
  • Create detailed performance reports and dashboards for stakeholders, highlighting trends, opportunities, and areas for improvement.
  • Leverage data to make informed decisions about audience targeting, bidding strategies, and ad placements.
  • Implement pixel tracking and other tracking mechanisms to accurately measure campaign effectiveness and attribution.

Campaign Optimization

  • Continuously A/B test creative elements, ad copies, audiences, and placements to enhance campaign results.
  • Optimize budgets and bidding strategies to ensure cost efficiency and high ROI.
  • Monitor and adjust campaigns in real-time to meet business objectives and KPIs.

Budget Management

  • Allocate, monitor, and recommend advertising budgets effectively to maximize returns.
  • Ensure campaigns are delivered within budget and aligned with business objectives.

Trends & Platform Updates

  • Stay updated on digital advertising trends, algorithm changes, and platform updates.
  • Applies up to date recommendations.

Collaboration & Communication

  • Work closely with the Regional Marketing Head, Supervisors, content creators, creatives, and external agencies to align campaigns with overall marketing goals.
  • Share campaign insights and performance reports with stakeholders regularly.

Position Requirements:

  • Bachelor's degree in Marketing, Advertising, Data Analytics, or a related field.
  • Three years of experience in managing paid advertising campaigns (agency or in-house).
  • Proven track record of successful lead generation and ROI-driven campaigns.
  • Strong understanding of social media platforms, advertising formats, and targeting options.
  • Proficiency in using Meta, Tiktok, and Google Ads. (plus if you are competent in other platforms).
  • Experience in the fitness or wellness industry.
  • Familiarity with basic graphic design or video editing tools (e.g., Canva, Premiere Pro).
  • Knowledge of advanced analytics techniques like cohort analysis or predictive modeling.
  • Certifications in social media advertising platforms (e.g., Facebook Blueprint, Google Ads Certification) are a plus.

Key Skills:

  • Excellent analytical skills and ability to interpret data to drive decision-making.
  • Creative mindset with the ability to develop engaging ad content.
  • Strong communication and collaboration skills.
  • Detail-oriented and able to manage multiple projects simultaneously.

WORK MODE: Hybrid

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