Digital Marketing Executive

1 day ago

Shah Alam, Selangor, Malaysia CATTOPIA HOLDING SDN BHD Full time 2,000 - 3,500 per year

The Digital Marketing Executive will be responsible for planning, executing, and optimizing all paid digital advertising campaigns across various platforms to drive customer bookings and grow brand awareness for Cattopia Holding Sdn Bhd's businesses. This role requires a blend of creative strategy, strong analytical skills, and a genuine commitment to our core values.

Core Responsibilities & Duties

1. Paid Media Campaign Management (Key Focus)

  • Campaign Execution: Plan, build, and launch high-performing pay-per-click (PPC) campaigns on Google Ads (Search & Display), Meta Ads (Facebook & Instagram), and TikTok Ads.
  • Budget Management: Monitor and manage the marketing budget, ensuring optimal Return on Ad Spend (ROAS) and Cost Per Acquisition (CPA) for all paid channels.
  • A/B Testing: Design and execute split tests for ad copy, creatives, and landing pages to continuously improve conversion rates and campaign efficiency.
  • Targeting: Refine audience targeting (e.g., retargeting, lookalike audiences, specific pet-owner demographics) to maximize reach among relevant Malaysian cat owners.

2. Performance Tracking & Reporting

  • Analytics: Utilise tools like Google Analytics to track website traffic, conversion funnels (from ad click to booking completion), and user behavior.
  • Reporting: Prepare weekly and monthly reports summarizing campaign performance, budget utilization, and key insights for management.
  • Optimization: Translate complex data into actionable recommendations to improve future campaign effectiveness and booking volume for both branches.

3. Content & Creative Collaboration

  • Value Alignment: Ensure all ad creatives (images, videos, copy) strictly adhere to Cattopia's values. Content must promote ethical and high-quality practices.
  • Creative Briefing: Work with internal or external graphic designers/content creators to develop engaging visual assets specifically tailored for ad platforms (e.g., short, engaging videos for TikTok and high-quality images for Meta).

Key Performance Indicators (KPIs)

Performance will be measured primarily by the following results:

  • Return on Ad Spend (ROAS): To achieve certain amount in revenue (TBC) for every RM1 spent on ads.
  • Cost Per Customer Acquisition (CPA): Maintain booking costs below the target maximum of RM Y.
  • Conversion Rate: Percentage of ad clicks that result in a successful booking enquiry or service reservation.
  • Engagement Rate: Overall likes, shares, comments, and saves on paid social content.

Job Type: Full-time

Pay: RM2, RM3,500.00 per month

Work Location: In person

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