Marketing Manager

About Valiram

Valiram was established in 1935 in Kuala Lumpur, Malaysia, originally specializing in the textile trade. Today, Valiram is Southeast Asia's leading luxury goods and 360° retail specialist with presence in Malaysia, Singapore, Indonesia, Australia, Thailand, Hong Kong, Macau, Vietnam and the Philippines.

Operating more than 500 stores, a number which continues to grow, the group represents in excess of 200 brands across various categories, from fashion and accessories, timepieces and jewelry, perfume and cosmetics to confectionery and dining concepts.

Learn more about us at

Valiram Brands:

• Beauty
  (Victoria's Secret, Bath & Body Works, Rituals, Molton Brown)
• Fashion
  (Michael Kors, Steve Madden, Tory Burch, Chloe, MLB Korea, Giuseppe Zanotti, Charles & Keith, Pedro etc)
• Accessories
  (Swarovski, Mont Blanc)
• Travel Retail
  (Hermes, Bvlgari, The Flying Emporium, Coach, Polo Ralph Lauren, Lacoste, Beaute Love, Ion Gizmos, Candy Party, Wear + When, Tumi)
• F&B
  (Bacha Coffee, Quivo, Godiva, TWG Tea, Laderach, Candy Party)
• Watches
  (Swiss Watch Gallery, Tudor, Rolex, Cartier, Tissot, Zenith, Bell & Ross, Breitling, Blancpain, Omega)

POSITION SUMMARY

• Plan and manage all marketing, advertising, publicity and promotional eventsfor

the Group's F&B brands according to VG guidelines.

• Define customer centric marketingstrategies, process and procedures for promotions and brand initiatives,
• Manage budget and set direction for the brandto achieve financial and business objectives.
• Support the Brand's Business Goals.
• Support the CRM and build the base of VIP customers.

KEY AREAS OF RESPONSIBILITIES

Build & Implement Strategic Marketing Plans

• Develop and manage the Brand annual business plan, A&P budget and monthly marketing calendar for optimum utilization of funds to increase ROI, and attain necessary approvals prior to execution.
• Develop strategies for new customer recruitment and CRM plans for top of mind recall.
• Create and publish all marketing campaigns in line with marketing plans.
• Make periodical competitor store visits to better understand the business marketing needs.
• Ensure all marketing materials are approved by Brand and/or Directors.
• Build effective working relations with key F&B stakeholders
• Partner with 3rd party and Valiram Brand(s)to develop seasonal marketing and PR strategies.

Media Coverage.

• Plan and direct advertising, public relations, and promotional events and strategies for the Brand(s).
• Interpret Brand(s)programs for the media and the public.
• Develop social media campaigns to build online brand awareness.
• Frequently act as a Brand(s) spokesperson, representing officials at media interviews and company meetings with approval from Head – F&B / Vice President – Marketing.

Media and Landlord Relationships
.

• Initiate, develop, and maintain local, national, and international media relations.
• Develop and maintain good relationships with mall management for tie up, mall advertising, event & real estate opportunities.

Execute Events and Promotions
.

• Plan and implement events calendar for positive brand building through promotional activities.
• Conduct media and press events for seasonal launches.
• Plan & execute multiple local press days & consumer events to drive brand equity.
• Coordinate ceremonies, press conferences, and other events or special projects.

CRM and VIP Customer Management
.

• Identify and monitor VIP Customers.
• Build and implement appropriate plans to manage VIP customers and increase their visit.

Brand Reporting and Analysis

• Prepare monthly marketing reports for Country management analysis.
• Ensure timely submission of all marketing reports including post-event reports.
• Review and research marketing campaigns of competitor brands.
• Track marketing performance, gather consumer insights and evaluate program effectiveness.
• Deliver post program and promotion analysis and key best practices to Management.

KEY REQUIREMENTS

• Minimum a Bachelor Degree in Marketing, Business Administration, Communication or any other related discipline.
• Minimum 5 years of marketing experience in Food& Beverage or a comparable retail environment.
• Good interpersonal skills.
• Strong Financial Acumen.
• Ability to handle stress, show resilience and adapt to changing market trends.
• Pleasant Personality with positive attitude.
• Excellent communicator.
• Good Persuasion and negotiation skills.
• Proficient in computer skills.
• Fluent English, both in written and spoken. Knowledge of other languages is an added advantage.