Assistant Store Manager

About Valiram

Valiram was established in 1935 in Kuala Lumpur, Malaysia, originally specializing in the textile trade. Today, Valiram is Southeast Asia's leading luxury goods and 360° retail specialist with presence in Malaysia, Singapore, Indonesia, Australia, Thailand, Hong Kong, Macau, Vietnam and the Philippines.

Operating more than 500 stores, a number which continues to grow, the group represents in excess of 200 brands across various categories, from fashion and accessories, timepieces and jewelry, perfume and cosmetics to confectionery and dining concepts.

Learn more about us at

Valiram Brands:

• Beauty
  (Victoria's Secret, Bath & Body Works, Rituals, Molton Brown)
• Fashion
  (Michael Kors, Steve Madden, Tory Burch, Chloe, MLB Korea, Giuseppe Zanotti, Charles & Keith, Pedro etc)
• Accessories
  (Swarovski, Mont Blanc)
• Travel Retail
  (Hermes, Bvlgari, The Flying Emporium, Coach, Polo Ralph Lauren, Lacoste,
  Beaute Love,
  Ion Gizmos, Candy Party, Wear + When, Tumi)
• F&B
  (Bacha Coffee, Quivo, Godiva, TWG Tea, Laderach, Candy Party)
• Watches
  (Swiss Watch Gallery, Tudor, Rolex, Cartier, Tissot, Zenith, Bell & Ross, Breitling, Blancpain, Omega)

About the Role

• Lead the store team to achieve both individual and store sales targets.
• Deliver exceptional customer service and build long-term customer relationships.
• Ensure full compliance with airport authority SOPs and company policies at all times.
• Drive excellence across Visuals, People, and Metrics.
• Influence visual merchandising, marketing, and commercial execution to support business goals.
• Implement strategies to motivate the team and enhance performance, behaviour, and service levels.
• Provide accurate reports, insights, and fulfill all company reporting requirements.
• Represent the brand positively and uphold a strong, collaborative team culture.

Key Responsibility Areas

Drive Sales

• Achieve individual KPIs and lead the team to hit overall store targets.
• Motivate and guide the team to achieve their monthly KPIs with strategic focus, high passion, and excellent customer service.
• Execute sales strategies and action plans provided by management.
• Maintain strong control over discounting, giveaways, and discontinued products.
• Ensure all monetary and sales transactions are conducted in accordance with operating procedures.

Achieve High Service Standards

• Stay updated on product knowledge, sales techniques, and customer service standards to deliver an exceptional "WOW" experience.
• Uphold the brand's prestigious and luxurious image at all times.
• Ensure Customer Registration Cards are collected according to store targets.
• Work with the Manager to handle customer complaints effectively.
• Comply with brand standards, company SOPs, and the Code of Business Conduct.

Maintain Best Travel Retail Standards

• Perform store opening and closing procedures in full compliance with company SOPs and airport regulations.
• Ensure proper care of stocks, fixtures, and furniture, keeping the store neat and tidy at all times.
• Ensure visual merchandising guidelines are executed accurately and efficiently.
• Be vigilant and conduct regular checks on staff movements during operating hours.

Inventory Integrity

• Work closely with Managers and the floor team to manage inventory and minimize stock losses.
• Conduct daily and monthly stock counts.
• Resolve discrepancies within 2–3 days and report findings to the Manager.
• Monitor and coordinate receiving of merchandise and price tagging according to SOPs.
• Implement strong security measures to prevent theft and pilferage.

Reporting

• Take primary responsibility for updating sales, KPI achievements, and other required reports.
• Ensure accurate and timely submission of all stock control documentation.
• Support management in compiling data for reports related to sales, customer service, accounts, and logistics.
• Complete any ad-hoc reporting requested by Managers.

Personal Development

• Maintain strong and up-to-date product knowledge at all times.
• Participate in training and development initiatives, and actively disseminate learning to the store team.
• Provide in-store coaching on sales and service improvement, and deliver real-time feedback to foster strong team behaviour and performance.

Key Requirements:

• Minimum 5 years of retail experience, with at least 3 years in management and leadership roles.
• Strong understanding of team management, sales KPIs, inventory processes, and stock management; knowledge of the beauty industry is an advantage.
• Highly passionate about developing a career in the beauty industry.
• Experience in travel retail or airport operations is an added advantage.
• Languages: Fluent in English and Bahasa Malaysia. Additional languages are a competitive advantage.