Campaign Specialist – Base Marketing

3 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia PERSOLKELLY Workforce Solutions Malaysia Sdn Bhd Full time 60,000 - 120,000 per year

To support the Base Marketing team in managing Customer Value Management (CVM) campaigns. The role focuses on ensuring smooth day-to-day operations, including campaign execution, reporting, analysis and ad hoc requests. The position ensures that ongoing marketing activities remain undisrupted and that business continuity is maintained.

The Day-To-Day Activities

  • Execute and monitor postpaid CVM campaigns, ensuring timelines and quality are met.
  • Support day-to-day operational tasks including campaign setup, coordination and follow-ups.
  • Prepare regular campaign reports and provide analysis on performance to internal stakeholders.
  • Manage ad hoc requests related to campaign performance and customer insights.
  • Collaborate with cross-functional teams to ensure smooth campaign execution.
  • Assist in customer data segmentation and targeting to improve campaign relevance.
  • Ensure proper documentation and updates of campaign activities for team visibility.
  • Escalate issues and provide timely updates to the manager/department head when required.

About You

  • Bachelor's degree in Business, Marketing or related field
  • Experience in marketing, campaign management or analytics is an advantage
  • Strong skills in Excel/PowerPoint
  • Good coordination, communication, and problem-solving skills.
  • Able to work independently with minimal supervision.
  • Execute campaigns accurately and on time.
  • Analyse & report on performance with clear insights.
  • Coordinate & communicate effectively with stakeholders.

Note: The key areas to focus on are CRM, GTM, analytical skills, and SQL/data analytics background. We are looking for candidates with 2–3 years of working experience.

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