marketing executive
2 days ago
Job Description:
- Develop and implement marketing strategies to promote diploma, professional, and short-term training programs.
- Create engaging content for brochures, social media, email campaigns, and websites.
- Organize promotional events such as open days, webinars, and career fairs.
- Identify and approach potential sponsors for training programs.
- Prepare sponsorship proposals and presentations tailored to corporate CSR and HR development goals.
- Maintain relationships with sponsors, partners, and funding agencies.
- Conduct market analysis to identify trends, competitor offerings, and target demographics.
- Monitor campaign performance and adjust strategies for optimal reach and ROI.
- Work closely with academic departments, admissions, and external vendors.
- Coordinate with media outlets and advertising agencies for campaign execution.
Job Requirements
Education & Experience
- Bachelor's degree in Marketing, Business Administration, Communications, or related field.
- Minimum 2–4 years of experience in marketing educational or training programs.
- Proven track record in securing sponsorships or partnerships.
Skills & Competencies
- Strong understanding of the education and training sector, especially diploma and professional programs.
- Excellent communication, negotiation, and presentation skills.
- Proficiency in digital marketing tools (Google Ads, Meta Ads, SEO, CRM platforms).
- Creative thinking and strong project management abilities.
Preferred Qualifications
- Experience working with colleges, universities, or training providers.
- Familiarity with government grants, CSR funding, or HRDF (Human Resource Development Fund) sponsorships.
Job Types: Full-time, Permanent
Pay: RM2, RM2,500.00 per month
Benefits:
- Cell phone reimbursement
- Maternity leave
- Opportunities for promotion
- Parental leave
- Professional development
Work Location: In person
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