Brand & Marketing Communication Senior Executive

5 days ago

Kajang, Selangor, Malaysia Metro Optical Group (MOG Group) Full time 5,000 - 80,000 per year

Job Description

We are seeking a dynamic and experienced individual to lead and expand MOG's Brand Partnership & CSR initiatives. You will play a vital part in positioning MOG as a lifelong vision care partner through meaningful outreach programs across schools, hospitals, medical centres, community networks and other consumer brands.

You shall be a creative thinker and master coordinator with proven experience in campaign ideation, external collaboration, and event execution—who can work independently while upholding our brand values and ensuring strategic alignment.

You will also play a pivotal role in driving MOG's brand / product development. You will be responsible for developing and executing innovative brand and product strategies for our exclusive brands that resonate with the right product target audience and drive product brand awareness, build brand prestige and enhance overall product sales growth.

Key Responsibilities:

  • Develop and execute partnerships and CSR roadmaps aligned with brand goals and national health/education priorities.
  • Propose impactful programs tailored for different life stages (children, teens, working adults, seniors).
  • Develop and maintain brand collaterals (product shots, videos, CI, social content, merchandise).
  • Plan and execute complete marketing strategies, brand campaigns, and tactical activities.
  • Monitor partnership performance to improve campaigns, automation, segmentation, and channel reach.
  • Support branding projects through cross-collaboration, influencer engagements, and event-related content creation.
  • Build and expand partnerships with schools, hospitals/clinics, NGOs, communities, and corporate organisations.
  • Represent MOG in proposals, negotiations, and collaboration meetings.
  • Lead events and programs from planning to on-ground execution as the main project driver.
  • Coordinate with internal teams (marketing, creative, retail) to ensure seamless and brand-accurate implementation.
  • Prepare post-event assessments, documentation, and improvement reports.
  • Consolidate engagement data and ROI insights to recommend future enhancements.
  • Manage budgets, monitor spending, and propose cost-efficient solutions.
  • Ensure all engagements follow corporate governance, compliance, and brand guidelines.

Requirements:

  • Degree in Communications, Public Relations, Marketing, Event Management, or related field.
  • 4–7 years of experience in brand development, corporate communications, partnership strategy & development, and / or community events.
  • Prior exposure to the healthcare, education, or consumer brand sector is an added advantage.
  • Strong project management and coordination abilities.
  • Excellent interpersonal, verbal, and written communication skills.
  • Confident presenter, able to speak to high-level stakeholders (school principals, hospital leaders, etc.).
  • Highly organised, proactive, and detail-oriented.
  • Strong team player who collaborates effectively across departments.
  • Able to provide timely updates to internal stakeholders, ensuring visibility of project progress and alignment.
  • Comfortable working both independently and in cross-functional teams.
  • Fluent in English and Bahasa Malaysia; Mandarin proficiency is a plus.

What We Offer:

  • A chance to lead purposeful and community-impacting projects
  • An opportunity to shape the brand narrative for vision care across all life stages

Job Type: Full-time

Pay: RM5, RM8,000.00 per month

Benefits:

  • Maternity leave
  • Parental leave
  • Professional development

Work Location: In person

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