Marketing Executive
1 week ago
Key Responsibilities:
- Develop and execute marketing plans to achieve occupancy and revenue targets.
- Manage social media platforms, website updates, and online advertising to strengthen the nursing home's visibility.
- Conduct outreach and build partnerships with hospitals, clinics, NGOs, and community organizations.
- Organize and participate in community events, health fairs, and talks to promote the nursing home's services.
- Handle inquiries from potential residents or families and provide tours of the facility.
- Prepare marketing materials such as brochures, banners, and digital content.
- Monitor competitors' marketing activities and provide market insights.
- Track and analyze marketing performance metrics, providing regular reports to management.
- Support public relations and branding initiatives to maintain a positive company image.
- Collaborate with the operations team to ensure consistent communication and service quality for prospective residents.
Requirements:
- Degree in Marketing, Communications, Business, or related field.
- Minimum 1–2 years of experience in marketing, preferably in healthcare, senior care, or hospitality industry.
- Strong communication, interpersonal, and presentation skills.
- Proficient in social media marketing and basic design tools (e.g., Canva, Photoshop).
- Fluent in English and Bahasa Malaysia; knowledge of Mandarin or Tamil is an advantage.
- Possess own transport and willing to travel for marketing activities.
Job Type: Full-time
Pay: RM3, RM4,000.00 per month
Benefits:
- Health insurance
- Maternity leave
- Parental leave
Education:
- Bachelor's (Preferred)
Work Location: In person
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