Performance Marketing Executive

1 week ago

Kajang, Selangor, Malaysia Silver Strings Sdn Bhd Full time 40,000 - 80,000 per year

Role Description

This is a full-time, on-site role for a Performance Marketing Executive located in Kajang. The Performance Marketing Executive will focus on developing and executing marketing strategies, conducting market research, planning campaigns, and analyzing performance data. Additionally, the role involves collaboration with cross-functional teams to optimize campaigns and achieve sales and marketing objectives.

Key Roles & Responsibilities

  • Assist in developing and executing

comprehensive performance marketing strategies to achieve business goals and KPIs.
- Plan, manage, and optimise

paid advertising campaigns across platforms such as
Google Ads, Meta Ads (Facebook/Instagram), TikTok Ads

, and other relevant networks.
- Monitor and manage campaign budgets

to ensure efficient spending and maximum return on investment (ROI).
- Analyse campaign data and performance metrics

, identifying insights and opportunities for continuous optimisation.
- Collaborate with the creative and content teams

to develop engaging ad creatives, captions, and landing pages that align with campaign objectives.
- Conduct A/B testing and performance experiments

to improve click-through rates, conversion rates, and audience engagement.
- Prepare detailed campaign and monthly performance reports

, highlighting key metrics, insights, successes, challenges, and recommendations.
- Stay updated

on platform trends, algorithm changes, and best practices — particularly across TikTok, Meta, and Google ecosystems.
- Support in content scheduling and publishing

across social media platforms when required, ensuring consistency with campaign calendars.
- Handle ad hoc tasks and cross-functional projects

as required by management, demonstrating flexibility and initiative to meet evolving business needs.

Requirements

  • Possess at least a
    Bachelor's Degree or equivalent in a related field.
  • Minimum
    one year of hands-on experience

managing paid campaigns on
Google Ads, Meta Ads, TikTok Ads

, or similar platforms.
- Good
understanding of paid media fundamentals

, digital funnels, and performance measurement.
- Proven
experience running live ad campaigns

with measurable results.
- Good
analytical and Excel skills

, with the ability to interpret data and provide clear, actionable insights.
- Highly
organised, detail-oriented

, and capable of managing multiple campaigns simultaneously.
- Strong
communication, teamwork, and time management

skills.

Fresh graduates

with a keen interest in digital marketing and a willingness to learn are encouraged to apply.

Added Advantages

  • Experience with
    Google Analytics 4 (GA4)

,
Meta Business Suite

,
TikTok Ads Manager

, or
Google Data Studio

.
- Familiarity with
content marketing

,
SEO/SEM

, or
other marketing tools

.

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