Marketing Specialist

4 days ago

Tun Razak Exchange Kuala Lumpur, Malaysia MINISO (GUANGZHOU) CO.,LTD. Full time 60,000 - 120,000 per year

Overview

We are looking for a Marketing Specialist who can blend storytelling, strategy, and trend-savvy thinking to drive brand awareness and engagement in the toy & blind box industry. This role focuses on creative campaign ideation, content strategy, and marketing execution — working closely with graphic designer and partners to bring ideas to life.


Key Responsibilities

1. Creative Campaign Development

  • Conceptualize and plan innovative campaigns for new toy launches, seasonal drops, and brand collaborations.
  • Develop storylines, creative briefs, and campaign concepts aligned with brand identity.
  • Coordinate with designers, content creators, and agencies for execution.

2. Digital & Social Media Marketing

  • Manage content calendars for key platforms (Instagram, TikTok, Rednote, Facebook).
  • Execute paid media campaigns (Meta Ads, Google Ads, TikTok Ads) and monitor ROI.
  • Leverage current pop culture and toy trends to keep campaigns fresh and relatable.

3. Content Strategy & Storytelling

  • Write engaging copy for social media, websites, newsletters, and campaign materials.
  • Ensure brand voice and messaging consistency across all touchpoints.
  • Develop creative briefs for visuals, videos, and promotional assets.

4. Event & Community Engagement

  • Support planning and execution of launches, fan events, conventions, and pop-ups.
  • Develop creative event ideas (booth experiences, collector activities, fan engagement).
  • Strengthen relationships with toy collector communities, influencers, and brand partners.

5. Market Insights & Reporting

  • Conduct market and competitor research to identify opportunities and trends.
  • Track performance of campaigns and provide data-driven insights.
  • Recommend improvements to boost engagement, reach, and sales impact.

Requirements & Skills

  • Diploma/Degree in Marketing, Mass Communication, Business, or related field.
  • 3–5 years of marketing experience, preferably in toys, lifestyle, entertainment, or fashion brands.
  • Strong knowledge of social media platforms, digital campaigns, and youth culture trends.
  • Excellent copywriting and storytelling skills.
  • Proficient in using marketing tools (Meta Ads Manager, Google Ads, analytics dashboards, SEO/SEM tools).
  • Strong project management skills — able to lead campaigns from idea to execution with minimal supervision.
  • Proficiency in Mandarin will be an advantage.

  • Visual Merchandising Specialist

    4 days ago

    Tun Razak Exchange, Kuala Lumpur, Malaysia MINISO (GUANGZHOU) CO.,LTD. Full time

    Job OverviewWe're looking for a Visual Merchandising Specialist (Mandarin Speaker) to join TOP TOY Malaysia, a creative and trend-driven retail brand under a leading China-based group.In this role, you'll bring the TOP TOY brand to life through engaging store displays, innovative visual concepts, and inspiring customer experiences. You'll collaborate closely...

  • Retail Customer Support Specialist

    4 days ago

    Tun Razak Exchange, Kuala Lumpur, Malaysia MINISO (GUANGZHOU) CO.,LTD. Full time

    Job DescriptionWe are looking for a proactive and detail-oriented Retail Customer Support Specialist (Mandarin Speaker) to join our dynamic team. This role combines retail operations support and customer service excellence, ensuring smooth day-to-day operations, accurate order processing, and an outstanding customer experience.Key Responsibilities Retail...

  • Marketing Specialist

    7 hours ago

    Kuala Lumpur, Malaysia LVR Marketing Group Full time

    Are you good with Marketing and capable of doing Sales? Or are you fresh graduate who eager to develope your marketing skill? Or are you an intern who wanted a platform to fulfill your course work? Don’t wait and come join us now! We are looking for MARKETING SPECIALIST who can; Responsibility; - Provide good quality of service to potential customer. -...

  • Marketing Specialist

    1 week ago

    Kuala Lumpur, Malaysia LVR Marketing Group Full time

    '''Duties''' - Develop and implement marketing strategies to promote products or services - Conduct market research to identify target audiences and evaluate market trends - Collaborate with cross-functional teams to develop and execute marketing initiatives - Monitor and analyze campaign performance using various analytics tools - Manage and update company...

  • Sales And Marketing Specialist

    6 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Vertex Marketing Full time 60,000 - 120,000 per year

    Company DescriptionWe suggest you enter details here.Role DescriptionThis is a full-time on-site role for a Sales and Marketing Specialist located in WP, Kuala Lumpur. The role involves developing and executing effective sales strategies, identifying potential clients, and fostering strong customer relationships. Responsibilities include managing sales...

  • Marketing Executive

    2 weeks ago

    Kuala Lumpur, Malaysia Ohana Specialist Hospital Full time

    **Ohana Specialist Hospital** is seeking a dynamic, creative, and driven **Marketing Executive** to join our growing team! If you have a passion for marketing, a flair for design, and expertise in digital marketing, we want to meet you! **Requirements**: - A Bachelor's degree / Diploma in **Marketing, Communications, Graphic Design**, or a related field. -...

  • Digital Marketing Specialist

    6 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Double Dose Marketing Full time 60,000 - 120,000 per year

    **Digital Marketing Specialist(Hybrid – Kuala Lumpur)**Company: Double Dose MarketingLocation: WP. Kuala Lumpur (Hybrid)⸻About UsAt Double Dose Marketing, we don't just run campaigns — we create movements that connect, convert, and last.Based in Kuala Lumpur, we help brands grow smarter and faster through strategy, storytelling, and data-driven...

  • Content Marketing Specialist

    6 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Eaglesview Marketing Full time 30,000 - 50,000 per year

    We're Hiring: Content Marketing Specialist (Entry Level) Love IG trends? Always the one making reels and catchy captions? We want YOU on our teamWhat you'll do: Run our socials (IG, TikTok, FB, LinkedIn) Create fun content Engage with followers & keep the vibes alive Track results & share fresh ideasYou are: A fresh grad / early career (0–2 yrs) Creative,...

  • Sales And Marketing Specialist

    6 hours ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Ardent Marketing Full time

    We're Partnering: Sales and Marketing Specialist (Leadership Track) Kuala Lumpur | Independent Contractor | Entry-Level & Career Switchers WelcomeTired of opportunities that go nowhere?We're not offering "just a job" — we're offering a business platform. A space where you can develop leadership skills, earn based on performance, and collaborate with people...

  • Influencer Marketing Specialist

    6 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia NEXALINK MARKETING SDN. BHD. Full time 40,000 - 60,000 per year

    Location: Kuala Lumpur | Work Type: Onsite | Schedule: 5 Days a WeekWe are expanding our influencer marketing capabilities and seeking a passionate Influencer Marketing Specialist to lead creative campaigns that connect our brand with the right audiences.This is a hands-on and strategic role that sits at the intersection of creativity, data, and...