Digital Marketing and Operations Specialist

4 days ago

Subang Jaya Selangor, Malaysia ECRI Berhad Full time 40,000 - 80,000 per year

RESPONSIBILITIES

  • Support execution of demand generation tactics across email, social media, and paid channels.
  • Assist in building and optimizing campaigns and campaign assets in HubSpot, Shopify and across search, display, and social media platforms.
  • Prepare performance reports and dashboards using Power BI and other analytics tools.
  • Segment and manage contact lists based on engagement and behavioral data to improve marketing campaign effectiveness.
  • Assisting segmenting, cleaning and uploading leads into HubSpot.
  • Help maintain and update website content and landing pages for campaign use.
  • Collaborate with Media Services to develop graphics and assets for campaigns.
  • Monitor campaign performance and proactively surface high-potential contacts based on defined attributes provided.
  • Contribute ideas for distributing high-value content to attract new accounts and support upsell/cross-sell efforts.

Additional Responsibilities:

  • Take on additional responsibilities as assigned by superiors, demonstrating flexibility and adaptability.

REQUIREMENTS

Experience:

  • 2-5 years of experience in digital marketing or marketing operations
  • Highly proficient in English
  • Strong proficiency in Shopify, HubSpot, and LinkedIn Ads
  • Working knowledge of LinkedIn Campaign Manager or similar tools for advertising and audience segmentation
  • Experience with CRM systems like Microsoft Dynamics a plus
  • Proficiency in Power BI or similar reporting tools
  • Comfortable creating performance dashboards and assisting in interpreting campaign data
  • Strong attention to detail and ability to manage multiple projects
  • Excellent communication and collaboration skills
  • Experience executing campaigns in global markets a plus
  • Content creation skills (e.g., writing, design, video) a plus
  • Familiarity with account-level signals tools (Zoom Intent) a plus
  • Supporting campaign execution with precision and agility
  • Helping surface insights influence pipeline and engagement
  • Proactively contributing to a collaborative, data-informed marketing culture

Education:

  • Bachelor's degree in marketing, Communications, Business, or related field

Computer Skills:

  • Proficient with Microsoft Office 365 Suite of products (e.g., Word, Excel, and PowerPoint)

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