Marketing Communications Executive
5 days ago
Job Description:
- Campaign Management: Plan, develop, and execute integrated marketing campaigns to drive attendance, buyers and exhibitors for trade shows and events.
- Content Creation: Write and proofread engaging copy for various channels, including website content, press releases, email campaigns, brochures, and social media posts.
- Event Coordination: Assist with the pre-promotion, planning, coordination, and on-site execution of exhibitions, events, conferences, seminars and workshop, ensuring smooth operations and client satisfaction.
- Digital Marketing: Manage and update social media channels, create digital content, plan paid advertising campaigns (PPC, display), and use web analytics to monitor and improve performance.
- Public Relations & Outreach: Coordinate PR activities, including drafting press releases and building relationships with media entities and relevant industry journalists.
- Stakeholder & Client Management: Liaise with internal teams (sales, operations), external creative agencies, designers, printers, and vendors to ensure message consistency and timely delivery of materials.
- Market Research & Analysis: Conduct market and competitor research, analyse campaign data to measure effectiveness, track ROI, and provide recommendations for future improvements.
Job Requirements:
- Education: A bachelor's degree in Marketing, Communications, Business Administration, or a related field is typically required.
- Experience: At least 1 year of relevant working experience, preferably within the exhibition or events industry.
- Communication: Excellent written and verbal communication, public speaking, and presentation skills are crucial for engaging with diverse stakeholders and creating compelling content. Proficiency in both English & Chinese is preferably.
- Project Management: Strong organizational, planning, and project management skills with the ability to manage multiple projects simultaneously under tight deadlines.
- Interpersonal Skills: Enthusiastic and dynamic with strong people management and decision-making skills and ability to work on own initiative.
- Creativity & Adaptability: The ability to generate innovative ideas and adapt strategies to changing needs in a fast-paced environment is vital.
- Technical Proficiency: Competency in using marketing technologies, social media platforms, content management systems (CMS), CRM software, and basic design tools (e.g., Canva).
Job Type: Full-time
Pay: RM2, RM3,700.00 per month
Benefits:
- Maternity leave
- Opportunities for promotion
Work Location: In person
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