Digital Marketing

3 days ago

Philadelphia, Pennsylvania, Malaysia Lacta Equip (M) Sdn Bhd Full time

Key Responsibilities :

1. Digital Campaigns & Marketing Strategy

Plan and execute digital marketing campaigns to promote baby-related products.

Develop strategies tailored to parents, caregivers, and newborn markets.

Support brand positioning and enhance visibility within the baby products segment.

2. Media Buying

Plan, execute, and optimize paid digital advertising campaigns across platforms such as Meta, Google, and TikTok.

Manage advertising budgets to ensure efficient spend and maximum ROI.

Monitor ad performance, conduct A/B testing, and optimize creatives, audiences, and placements.

3. Social Media Management

Manage and update social media platforms such as Facebook, Instagram, and TikTok.

Develop content calendars and schedule posts related to baby products.

Maintain active engagement with followers, especially parents and new families.

4. Market Research & Competitor Analysis

Research baby product trends, parent purchasing behavior, and competitor activities.

Identify potential marketing opportunities that appeal to the target audience.

5. Data Tracking & Reporting

Monitor and analyze campaign performance and digital engagement data.

Prepare weekly/monthly reports with insights and recommendations for improvementation for improvement

Job Type: Full-time

Pay: RM3, RM4,500.00 per month

Benefits:

  • Opportunities for promotion
  • Professional development

Work Location: In person

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