Shopper Marketing Executive

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey Tomorrow can't wait, let's shape it together

British American Tobacco Malaysia has an exciting opportunity for a Shopper Marketing Executive role in Damansara City office.

The Shopper Marketing Executive is required to support the management, development and execution of all trade programs (Promotions, Staff advocacy etc) across their regional global travel retail location scope (AME or APMEA) with the ambition of being the Accelerator to a Smokeless World. Working in close collaboration with the trade team, focusing on in-store execution excellence and Brand Ambassador management.

Your key responsibilities will include:

Operational/Professional/Business:

• Working in close collaboration with the trade team to implement in-store execution excellence (e.g. comms, promotions, planogramming, etc)
• Day to day Brand Ambassador management and deployment – ensuring right coverage at the right time in the right locations
• A agencies team to ensure delivery of SLA, indicators and 121 scope in time on full.
• Developing and deployment of the field cycle instructions and relevant trainings
• Support the development of multi-category trade promo calendar – driving successful implementation in store and regular review of mechanics
• Implementing planogramming & merchandising guidelines for GTR locations
• Generate shopper insights to support in deployment of trade programs
• Work closely alongside Marketing Deployment Function on Permanent POSM development and deployment
• Point of reference for the brand team, trade team and cycle activation executives for development & deployment of all direct engagement activities, including temp promoter activities.
• Budget management and KPI management

Management, Leadership & Relationships

• Effective stakeholders' engagement with Brand Deployment, Category, Trade, Finance & Senior Leadership
• Leadership of local and remotely based teams as well as agencies and GFF staff.
• Drive understanding, two-way communication, and on board of travel retail activities & strategies with relevant internal business partners.
• Collaborate closely with GTR cross functional team members to optimize business performance.
• Ensure GTR governance and policies obligations are met.
• Build a solid and sustainable succession pool.

What are we looking for?

• Qualification in Marketing
• Experience in Trade Marketing or related field are beneficial
• Project management skills are desired
• Strong communication skills
• Ability to multitask and learn on the job in a fast-paced environment
• Financial competence is beneficial
• Ability to influence collaborators, both locally and remotely located, across geographies and time zones
• Written and spoken fluency in English (proficiency in another language is desirable not essential)
• Willingness to travel as and when needed by the business

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?

We're one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.