Marketing Communications Manager

2 days ago

Malaysia Cancer Research Malaysia Full time 400,000 - 800,000 per year


Summary:

We are looking for a passionate, creative and self-starting individual to join our team as the Marketing Communications Manager. The incumbent will work closely with the CEO to drive communication strategies in line with the Organisation's objectives. The Marketing Communications Manager will play a pivotal role in cultivating strong relationships with our stakeholders including the media and in driving the brand awareness of Cancer Research Malaysia.

Main Responsibilities:

1. Create online content for brand awareness, engagement and traffic to all organisation online platforms and website.

2. Update social media with latest and engaging content. Boost ads through Meta ads to get traffic, engagement and event promotion. Measure and drive social media success.

3. Ensure "call-to-action" follow-through for all content and measure rate of success for engagement.

6. To work closely with Donor Engagement team to organise event for brand awareness and fundraising purposes.

7. Establish and implement creative communication strategies to enhance the Organisation's brand identity and raise the awareness on cancer research.

8. Work with communication team to drive PR activities including media pitch, and develop media materials e.g. press releases, media invites and factsheets.

9. Develop and deliver internal communication messages to employees and ensure messages are consistent both internally and externally.

Requirements:

  1. Bachelor's degree in business, marketing, public relations, communications or related field is required.
  2. At least 5 years' experience in a project-lead role either in-house or with an agency; possess experience in planning, writing, editing, and production of newsletters, press releases, annual reports, marketing literature, and other print publications including for new media.
  3. Have knowledge and experience in digital marketing and performance marketing. Having relationship with bloggers / other influencers is a plus.
  4. Good written, oral, interpersonal, and presentation skills and the ability to effectively interface with senior management, CRMY's Board of Trustees and staff, government and regulatory bodies, donors, potential donors and other stakeholders.
  5. Good written and verbal skills in English and Bahasa Malaysia. Written and verbal skills in Mandarin is a plus.

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