Manager, Marketing Communication

5 days ago

Mercu Kuala Lumpur Malaysia Samsung Full time 100,000 - 120,000 per year

Position Summary

Lead the end-to-end planning and execution of integrated marketing strategies across ATL (TV, radio, print), digital (social, programmatic, content), and on-ground activations, ensuring consistent brand voice and alignment with business goals.

Role and Responsibilities

  • Lead the end-to-end planning and execution of integrated marketing strategies across ATL (TV, radio, print), digital (social, programmatic, content), and on-ground activations, ensuring consistent brand voice and alignment with business goals.

  • Champion the development and execution of brand and corporate marketing campaigns, driving consumer awareness, brand equity, and sales conversion through a holistic 360° approach.

  • Drive strategic media planning and buying, working closely with external partners, including press, online media, magazines, POSM vendors, outdoor advertising, event agencies, and public relations consultants to negotiate cost-effective and impactful placements.

  • Collaborate cross-functionally with internal teams, including product marketing, retail, digital, and sales teams to ensure campaigns are aligned with business strategies and product roadmaps.

  • Serve as the primary liaison with creative and media agencies, managing the briefing process, reviewing creative materials, and ensuring timely execution and delivery.

  • Oversee campaign performance tracking, leveraging market insights, competitor intelligence, and campaign analytics to measure effectiveness and drive continuous improvement.

  • Manage and optimize the annual marketing budget, ensuring efficient allocation of resources while maximizing return on marketing investment (ROMI).

  • Support the execution of brand-led events, product exhibitions, sponsorships, and other experiential marketing programs to engage consumers and elevate brand perception.

  • Ensure consistent internal communication across departments, enabling alignment and smooth execution of marketing initiatives from planning through to post-campaign evaluation.

#LI-SME #LI-MidSenior

Skills and Qualifications

  • Bachelor's Degree in Marketing, Mass Communication, or a related discipline.

  • Minimum 8 years of experience in a consumer industry marketing role. Candidates from advertising agencies, telecommunication, or FMCG industries are strongly encouraged to apply.

  • High adaptability to adjust to changing market conditions and emerging technologies

  • Excellent communication and interpersonal skills with good organization and planning skills

  • Proficient in Microsoft Office Suite – Word, Excel, PowerPoint.

  • A creative, proactive team player who can work independently and manage tight timelines.

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