Senior Manager/Manager, Product Marketing

3 days ago

Mercu Kuala Lumpur Malaysia Samsung Full time $60,000 - $120,000 per year

Position Summary

The DA Product Marketing Manager plays a critical role in managing the product lifecycle, launching new products, analysing market trends, and driving consumer engagement. They work closely with sales, R&D, supply chain, and retail marketing teams to ensure products meet market demands and business objectives.

Role and Responsibilities

1. Product Strategy & Planning

  • Develop and implement marketing strategies for DA products to achieve business targets.

  • Conduct market research and competitive analysis to identify trends, customer preferences, and opportunities.

  • Define product positioning, pricing, and value propositions.

2. Product Lifecycle Management

  • Manage end-to-end from supply and demand planning until the Go-to-Market execution.

  • Manage product introductions, transitions, and end-of-life strategies.

  • Coordinate with R&D and supply chain to ensure optimal product availability.

  • Monitor product performance and recommend improvements based on market feedback.

3. Go-to-Market & Launch Execution

  • Plan and execute product launches, including messaging, promotion, and retail activation.

  • Develop sales and marketing materials for internal and external stakeholders.

  • Work with media and advertising teams to create campaigns that drive awareness and demand.

4. Channel & Sales Support

  • Collaborate with the sales team to develop strategies that drive sell-in and sell-out.

  • Provide product training and key selling points to sales teams and retail partners.

  • Monitor and analyse sales data to identify gaps and improvement areas.

5. Consumer Engagement & Brand Building

  • Develop and manage digital marketing, influencer collaborations, and consumer promotions.

  • Drive consumer education on product benefits through social media, events, and PR initiatives.

  • Ensure brand consistency across all marketing touchpoints.

6. Stakeholder Management & Coordination

  • Work closely with HQ, RHQ, and cross-functional teams to align product and marketing strategies.

  • Manage relationships with retail partners, distributors, and agencies.

  • Ensure compliance with global and local marketing guidelines.

#LI-SME #LI-Midsenior

Skills and Qualifications

  • Bachelor's degree in Marketing, Business, or a related field.

  • At least 8 years of experience in product marketing, preferably in the home appliances or consumer electronics, FMCG industry.

  • Strong business acumen with analytical and strategic thinking.

  • Excellent communication and presentation skills.

  • Ability to work in a fast-paced environment and manage multiple projects.

  • Proficiency in market analysis, sales data interpretation, and marketing strategy development.

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