Senior Manager/Manager, Product Marketing

1 day ago

Kuala Lumpur, Kuala Lumpur, Malaysia Samsung Southeast Asia & Oceania Full time 90,000 - 120,000 per year

Position Summary
The DA Product Marketing Manager plays a critical role in managing the product lifecycle, launching new products, analysing market trends, and driving consumer engagement. They work closely with sales, R&D, supply chain, and retail marketing teams to ensure products meet market demands and business objectives.

Role And Responsibilities

  • Product Strategy & Planning
  • Develop and implement marketing strategies for DA products to achieve business targets.
  • Conduct market research and competitive analysis to identify trends, customer preferences, and opportunities.
  • Define product positioning, pricing, and value propositions.
  • Product Lifecycle Management
  • Manage end-to-end from supply and demand planning until the Go-to-Market execution.
  • Manage product introductions, transitions, and end-of-life strategies.
  • Coordinate with R&D and supply chain to ensure optimal product availability.
  • Monitor product performance and recommend improvements based on market feedback.
  • Go-to-Market & Launch Execution
  • Plan and execute product launches, including messaging, promotion, and retail activation.
  • Develop sales and marketing materials for internal and external stakeholders.
  • Work with media and advertising teams to create campaigns that drive awareness and demand.
  • Channel & Sales Support
  • Collaborate with the sales team to develop strategies that drive sell-in and sell-out.
  • Provide product training and key selling points to sales teams and retail partners.
  • Monitor and analyse sales data to identify gaps and improvement areas.
  • Consumer Engagement & Brand Building
  • Develop and manage digital marketing, influencer collaborations, and consumer promotions.
  • Drive consumer education on product benefits through social media, events, and PR initiatives.
  • Ensure brand consistency across all marketing touchpoints.
  • Stakeholder Management & Coordination
  • Work closely with HQ, RHQ, and cross-functional teams to align product and marketing strategies.
  • Manage relationships with retail partners, distributors, and agencies.
  • Ensure compliance with global and local marketing guidelines.

Skills And Qualifications

  • Bachelor's degree in Marketing, Business, or a related field.
  • At least 8 years of experience in product marketing, preferably in the home appliances or consumer electronics, FMCG industry.
  • Strong business acumen with analytical and strategic thinking.
  • Excellent communication and presentation skills.
  • Ability to work in a fast-paced environment and manage multiple projects.
  • Proficiency in market analysis, sales data interpretation, and marketing strategy development.
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