Senior Brand Manager

1 day ago

Kuala Lumpur, Kuala Lumpur, Malaysia YEE LEE MARKETING SDN BHD Full time 90,000 - 120,000 per year

About the Company

YEE LEE MARKETING SDN BHD
is a joint-ventured company between Yee Lee Corporation and TCP Group, the owner of world renown energy drink brand, Red Bull, since 2023. Together, both companies possess an extensive marketing and distribution network with strong business development capabilities covering various trade channels directly and via sub-distributors in West Malaysia and East Malaysia for famous FMCG's brands from beverages to household products: Red Bull Malaysia, Spritzer, Cactus, Red Bull International, BIC, Warrior and etc.

About the Role

We are seeking a strategic and results-driven Senior Brand Manager to lead brand development and drive growth for key product categories within our FMCG portfolio. This role is responsible for crafting and executing brand strategies, managing cross-functional initiatives, and delivering compelling consumer experiences that strengthen brand equity and market share.

Responsibilities

Brand Strategy & Planning

  • Develop and implement comprehensive brand strategies aligned with business objectives.
  • Lead annual brand planning, including market analysis, consumer insights, and competitive benchmarking.
  • Define brand positioning, messaging, and value propositions.

Marketing Execution

  • Oversee the development and execution of integrated marketing campaigns across ATL, BTL, and digital channels.
  • Collaborate with creative agencies and internal teams to ensure consistent brand communication.
  • Manage product launches, promotions, and seasonal campaigns.

Consumer & Market Insights

  • Analyze consumer behavior, market trends, and performance data to inform strategic decisions. e.g Nielson and Kantar Brand Health and etc.
  • Conduct regular brand health tracking and post-campaign evaluations.

Cross-Functional Leadership

  • Partner with Sales, Trade Marketing and Supply Chain to ensure alignment and execution of brand initiatives.
  • Lead innovation projects including new product development and packaging refreshes.

Budget & Performance Management

  • Manage brand budgets effectively, ensuring optimal ROI.
  • Monitor KPIs and report on brand performance to senior stakeholders.

Qualifications

  • Bachelor's degree in Marketing, Business Administration, or related field
  • Minimum 8 years of brand management experience in the FMCG industry.
  • Proven track record of successful brand building and marketing campaign execution.
  • Strong analytical skills and business acumen.
  • Experience working with cross-functional teams and external agencies.

  • Senior Brand

    1 day ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Brand Soul International Full time 40,000 - 60,000 per year

    Senior Brand and Marketing Executive (Hybrid Role)Hello from Brand Soul We are seeking a driven, highly organised, and dependable Senior Brand and Marketing Executive to play a critical role in supporting our branding, content, and marketing execution for both our diverse client portfolio and internal projects.This role is ideal for a resourceful coordinator...

  • Senior Brand Manager

    1 day ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Unilever Full time 60,000 - 120,000 per year

    Job Title:Senior Brand Manager – Beauty Skin Cleansing & Dove MasterbrandLocation: MalaysiaThe Purpose Of RoleThis is an exciting opportunity to lead and drive Unilever's growth engine into the future We are looking for a driven, proactive, creative, and organized Senior Brand Manager who will be responsible for leading the activation of our brand strategy...

  • Account Manager

    1 day ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Brand Catalyser Full time 60,000 - 120,000 per year

    Brand Catalyser is a top-rated Go-To-Market consulting firm, specializing in cross-border distribution and cross-cultural marketing solutions.We empower brands to access the global consumer market by delivering tailored, industry-leading Go-To-Market strategies.Headquartered in Australia, the firm has established offices in China, Vietnam, and Malaysia....

  • Brand Manager/Senior Brand Manager

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia MVC Resources Full time 900,000 - 1,200,000 per year

    Role Overview:TheBrand Managerplays a key role in driving brand growth and strengthening market presence across multiple channels. The Brand Manager will be responsible for developing strategies, executing campaigns, and leading initiatives that build awareness, drive trial, and encourage repeat purchase.The ideal candidate is a well-rounded marketer who...

  • Senior Executive, Brand

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Toyota Malaysia Full time 90,000 - 120,000 per year

    Job SummaryReporting to the Senior Manager, Strategic Branding within the Marketing Division, the Senior Executive, Brand & PRplays a key role in driving brand development, PR initiatives, and integrated marketing communications that align with the company's vision and business objectives. The role requires a highly motivated, detail-oriented individual with...

  • General Senior Manager, Marketing And Branding

    1 day ago

    Kuala Lumpur, Kuala Lumpur, Malaysia CEO Career Finder Consulting PH Full time 90,000 - 120,000 per year

    JOB TITLE: MARKETING AND BRAND DEVELOPMENT, GENERAL/SENIOR MANAGERJob Objectives:•To lead the development of brand, creative and marketing projects, setting timelines, guidelines and standards to build a new brand under the Group, expanding the B2C sector.•The position includes close alignment with our in-house style lab to come up with different car...

  • Brand Manager

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia RP International Full time 80,000 - 120,000 per year

    About The CompanyWe are a leading global trading company specializing in the import and export of high-quality consumer goods. With a strong presence in international markets, we are committed to delivering exceptional value to its clients through innovative solutions and strategic partnerships. The company prides itself on its dynamic team, diverse product...

  • Brand Manager

    1 day ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Second Talent Full time 60,000 - 120,000 per year

    Brand Manager Malaysia (eCommerce & Digital)Location: Kuala Lumpur, MalaysiaType: Full-Time | Hybrid / On-SiteIndustry: Beauty / FMCG / Consumer Healthcare / eCommerceAbout the RoleAre you a strategic thinker with a passion for eCommerce and brand building? Were looking for a results-driven Brand Manager to lead and grow our digital presence across...

  • Designer (Print)

    1 day ago

    Kuala Lumpur, Kuala Lumpur, Malaysia IMMORTAL Brand Engagement Full time 40,000 - 80,000 per year

    Conceptualise and develop collateral for ONG&ONG corporate communications )Design and produce publications and design artwork using a range of manual and digital techniques and mediaMaintain an awareness of trends and developments in design materials, techniques and technologies including generative AIMay be tasked to work on external client's projects when...

  • Brand Manager

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Reckitt Full time 60,000 - 120,000 per year

    Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a...