Brand Manager

2 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia Second Talent Full time 60,000 - 120,000 per year


Brand Manager Malaysia (eCommerce & Digital)

Location: Kuala Lumpur, Malaysia

Type: Full-Time | Hybrid / On-Site

Industry: Beauty / FMCG / Consumer Healthcare / eCommerce

About the Role

Are you a strategic thinker with a passion for eCommerce and brand building? Were looking for a results-driven Brand Manager to lead and grow our digital presence across platforms like Lazada, Shopee, TikTok Shop, and other leading online marketplaces.

You'll be at the forefront of driving performance, optimizing operations, and leading cross-functional teams to deliver customer-centric brand strategies. This is a high-impact role ideal for someone ready to lead and innovate in a fast-paced, digitally native environment.

Key Responsibilities
  • Develop & Execute eCommerce Strategies: Drive sales growth by optimizing product listings, pricing strategies, promotions, and conversion performance across key marketplaces.
  • Cross-Functional Collaboration: Work closely with internal teams (Marketing, Commercial, Supply Chain, Studio & Operations) to deliver seamless online brand experiences.
  • Market & Consumer Insights: Analyze market trends, shopper behavior, and competitor movements to inform brand strategies.
  • Team Leadership: Lead and mentor the commercial/eCommerce team to ensure effective execution and KPI achievement.
  • Performance Reporting: Track sales performance, identify growth levers, and report actionable insights to senior stakeholders
  • Brand Profitability: Monitor margins and implement data-driven strategies to improve ROI and profitability.
  • Operational Excellence: Enhance systems, workflows, and processes to improve efficiency in online brand management.

  • Stay Ahead of Trends: Keep up with developments in the Beauty, FMCG, and Consumer Healthcare sectors to maintain competitive edge.

  • Ad-Hoc Initiatives: Support other strategic or operational tasks to drive overall business goals.

Requirements

  • Bachelors degree in Marketing, Business, Communications or a related field.

  • 5-7 years of experience in brand management, with direct eCommerce experience in Beauty, FMCG, or Consumer Healthcare.

  • Minimum 3 years in a leadership or managerial role.

  • Strong marketplace experience (Lazada, Shopee, TikTok, etc.).

  • Excellent verbal and written communication skills.

  • Strong analytical, commercial, and strategic planning capabilities.

  • Ability to manage complex projects and collaborate across multiple teams.

  • Proactive, results-driven, and thrives in a fast-paced environment.

Why Join Us

  • Impact-Driven Role: Directly shape eCommerce success for growing consumer brands.

  • Innovative Team Culture: Work with experienced industry professionals in a dynamic, collaborative environment.

  • Career Growth: Be part of a rapidly expanding company with room for professional development.

Ready to grow with us?

If you're passionate about digital brand building and looking for your next challenge, we'd love to hear from you.

Apply now


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