Brand Manager

We are looking for a dynamic and strategic
Brand Manager
to lead and manage the marketing and business development of our
perfume brands portfolio
. The ideal candidate will be responsible for developing and executing brand strategies, driving sales and profitability, and ensuring the brand's positioning aligns with Kens Apothecary's vision. This role requires a balance of creativity, analytical skills, and hands-on execution to enhance brand awareness, optimize sales performance, and build strong relationships with internal and external stakeholders.

Key Responsibilities:

Brand & Category Management:

• Develop and implement comprehensive marketing strategies for the assigned
  perfume brands portfolio
  to drive brand awareness, sales growth, and market share.
• Manage the
  end-to-end lifecycle
  of brands, from launch to sustained growth, ensuring they align with business objectives.
• Work closely with principals and brand partners to align local strategies with global brand positioning and initiatives.
• Conduct market analysis and competitor benchmarking to identify trends, opportunities, and potential risks.

Marketing & Campaign Execution:

• Develop and execute
  annual marketing plans
  , including product launches, promotions, activations, and reanimation strategies.
• Plan and oversee the creation of advertising materials, displays, in-store visuals, and digital assets to support marketing efforts.
• Drive brand storytelling and consumer engagement across various channels, including in-store activations, digital marketing, PR, and social media.
• Collaborate with the e-commerce team to enhance the
  online presence
  of perfume brands through compelling content and campaigns.
• Monitor and measure the effectiveness of marketing initiatives, adjusting strategies based on data-driven insights.

Retail & Sales Strategy:

• Develop and implement
  go-to-market strategies
  to ensure seamless execution and alignment with sales objectives.
• Work closely with the sales team to drive
  sell-in and sell-through
  strategies, optimizing product placement, pricing, and promotions.
• Build strong relationships with key retail partners to negotiate trade terms and secure
  high-visibility
  opportunities.
• Create
  sales-ready tools
  and training materials to empower retail teams with product knowledge and brand storytelling.
• Lead
  below-the-line (BTL) activations
  , including events, sampling activities, and promotions to drive consumer engagement.

Financial & Budget Management:

• Own and manage the
  A&P (Advertising & Promotion) budget
  , ensuring optimal allocation of resources for maximum return on investment.
• Forecast
  sales and stock demand
  in collaboration with the demand planning team to ensure efficient inventory management.
• Track and analyze sales performance, providing insights and recommendations to drive continuous improvement.

Stakeholder & Agency Management:

• Liaise with
  external agencies
  (creative, digital, PR) to develop impactful and locally relevant brand communication.
• Maintain strong relationships with
  principals, distributors, and internal teams
  to drive brand growth.
• Work cross-functionally with internal teams, including
  sales, retail, finance, and supply chain
  , to align brand objectives.

Key Qualifications & Requirements:

• Bachelor's degree in
  Marketing, Business Administration, or a related field
  .
• At least
  4 years of experience
  in
  brand management
  , preferably within the
  luxury, beauty, fragrance, or FMCG industries
  .
• Strong understanding of
  brand positioning, marketing strategies, and consumer insights
  .
• Experience in managing
  retail activations, trade marketing, and promotional campaigns
  .
• Excellent
  analytical skills
  with the ability to interpret data and translate it into actionable strategies.
• Strong
  project management and organizational skills
  , able to manage multiple priorities in a fast-paced environment.
• Excellent communication and interpersonal skills, with the ability to influence and collaborate with stakeholders at all levels.
• Proficiency in
  Microsoft Office Suite
  (Excel, PowerPoint, Word); experience with digital marketing tools and analytics is a plus.
• Passion for
  luxury beauty and fragrances
  , with an eye for detail and creativity