Brand Manager

2 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia Career Wise Full time 120,000 - 240,000 per year


Job Responsibilities:

  • Deliver on KPIs relating to Brand Health and Equity for the purpose of driving Sales growth and brands share targets.
  • Brand budget planning, monitoring, and management for the relevant portfolio.
  • Co-develop the Brand Vision, architecture, and long-term growth strategy.
  • Develop and operationalize annual brand plans, leading excellent cross functional execution:
  1. Identifies consumer insight, competitor movement, price guidelines, and relevant consumer promotions in close coordination with Trade Marketing and Field Sales to execute a brand and channel development strategy.
  2. Drive an Integrated Marketing Communication Plan for the Brand and develop relevant materials in line with the Brand VIS for multi-channel use.
  • Actively contribute and transform knowledge and insights into strategy and ensuring strategies support the category growth ambition.
  • Progress innovation projects cross-functionally in line with the overall Brand ambition.
  • Brand budget planning, monitoring, and management.
  • Manage Agencies such as Creative, Media and Activation (amongst others) as well as key internal stakeholders.
  • Progress innovation projects cross-functionally in line with the overall Category ambition.

Job Requirements:

  • Education: Minimum Bachelor Degree ideally in Business, major in Marketing.
  • Language: Fluent in English.
  • Minimum 3 years Product and/ or Brand Marketing experience in Baby Diapers/NARTD Beverage in Malaysia.
  • Ideally 5 8 years Marketing experience for FMCG products.
  • In-depth knowledge about relevant Brand subject areas and commercial experience in at least two Brands with focus on: concept development, communication & promotions planning, in-market execution.
  • Exposure to category thinking and strategic planning.
  • Cross functional experience in trade marketing and sales will be favourable.
  • Solid track record of producing outstanding results.
  • Proficiency in Excel and PowerPoint.
  • Results oriented and proactive.
  • Above average communication and presentation skills.
  • Developed analytical and project management skills.
  • Team player and culturally adaptable.

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