Digital Marketing Specialist

2 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia GENESIS MILLENNIUM FALCON SDN. BHD. Full time 60,000 - 180,000 per year

a. Lead always-on digital campaigns and new product launch marketing initiatives across social platforms, in alignment with HQ media strategies. Support local marketing managers with campaign execution and coordination tasks.

b. Collaborate closely with HQ to implement digital campaigns, track KPI performance, and ensure efficient execution processes. Contribute detailed data to support Data Center functions, continuously improving media efficiency and performance.

c. Develop and execute media plans across platforms such as Facebook, Google, TikTok, Twitter, etc., based on marketing objectives. Manage both branding and KOL/content campaigns, evaluating performance across multiple dimensions and optimizing accordingly.

d. Stay active on local social platforms, identify and engage top KOLs/celebrities. Facilitate influencer partnerships, including negotiation, content planning, and collaboration management.

e. Oversee additional media channels (e.g., OTT, local apps), ensuring campaign consistency with HQ strategy and timely, effective implementation.

f. Understand local marketing needs, particularly among young audiences. Distinguish between branding and performance ad strategies, and provide actionable creative direction to design teams.

Monitor campaign data regularly. Conduct performance analysis and deliver actionable insights to enhance future campaign results.

REQUIREMENTS:

a. Proficient in English (working language), with excellent listening, reading, and writing skills.

b. Familiar with major digital and social platforms (Facebook, IG, YouTube, Google, TikTok, etc.), with strong awareness of local trends and access to relevant influencer resources preferred.

c. Detail-oriented, responsible, and process-driven work attitude.

d. Degree in Marketing, Advertising, Communications, or a related field.

e. Mandarin language skills are a strong plus.

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