Section Head, Deposit Business

1 week ago

Menara Affin TRX, Malaysia AFFIN BANK Full time
Create your future with Affin ​​You too can make a difference.

Join us at AFFIN, where the open minds meet and be inspired by a shared commitment to great work. Here, you don't just stay at the forefront of the industry – you can make a difference too.

Job Summary:

The Section Head, Product Development is responsible for driving the overall strategy, design, development, and management of deposit products to strengthen customer acquisition, engagement, and retention.

This role requires a strong understanding of market dynamics, customer behavior, and regulatory requirements to ensure that deposit offerings remain competitive, innovative, and profitable. The incumbent will work closely with cross-functional teams including Marketing, Sales, Operations, IT, Risk Management, and Compliance to deliver customer-centric deposit solutions aligned with the Bank's strategic objectives and market demands.

Job Responsibilities:


• Lead the formulation and execution of strategic product roadmaps for deposit products, including savings accounts, current accounts, fixed deposits, debit cards, and digital wallets (e-wallets).


• Conduct market research and analysis to identify emerging trends, customer needs, and business opportunities for deposit product innovation.


• Oversee the end-to-end product development process, from concept creation and feasibility studies to product launch and post-implementation review.


• Ensure all deposit products comply with regulatory requirements, internal policies, and risk management frameworks.


• Collaborate with Operations and IT teams to enhance automation, digitalization, and efficiency in deposit product delivery.


• Lead and coordinate User Acceptance Testing (UAT) activities for deposit-related projects and system enhancements.


• Drive the development and continuous improvement of e-wallet and other digital deposit solutions to promote financial inclusion and digital adoption.


• Work closely with Marketing and Sales teams to plan product launches, campaigns, and customer engagement initiatives.


• Participate in cross-functional strategic projects to enhance business growth, risk governance, and regulatory compliance across the deposit portfolio.

Job Requirements:


• Bachelor's Degree in Business, Finance, Marketing, or related discipline.


• Diploma holders with at least 5 years of relevant experience in deposit product management or product development will also be considered.


• Minimum 7 years of working experience in the banking industry, preferably in product development or product management.


• Strong leadership, strategic thinking, and analytical skills.


• Excellent communication, interpersonal, and problem-solving abilities.


• Highly motivated, proactive, and results-oriented with a strong sense of accountability and innovation.

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