Regional Manager, Special Projects

PURPOSE / OBJECTIVE (OF THIS POSITION):

The Regional Manager, Special Projects is responsible for identifying, managing, and executing key revenue-generating initiatives across product, marketing, and loyalty domains. This role is essential to accelerating new income streams, managing cross-functional project rollouts, and ensuring project success through meticulous execution, performance tracking, and post-launch analysis. The role demands agility, innovation, and a deep understanding of product growth and consumer behaviours.

JOB RESPONSIBILITIES:

Category or New Business Unit Growth

·      Lead the development and execution of growth strategies for the category / business unit.

·      Responsible for the growth and health of assigned portfolio at early entry stage.

·      Analyse product performance, consumer trends, and competitive benchmarks to identify opportunities for growth and optimization.

·      Collaborate with marketing, operations, and brand innovation to deliver strong commercial results for the category.

Special Projects – New Revenue Streams

·      Design and manage end-to-end strategic projects that span general marketing, creative marketing across revenue channels, and product innovation.

·      Work closely with internal stakeholders to explore, validate, and execute initiatives aimed at driving incremental revenue.

·      Ensure each project meets clearly defined commercial, creative targets and timeline benchmarks.

Project Management and Delivery

·      Lead cross-functional project teams and align execution plans with all relevant departments.

·      Develop and maintain detailed project plans, dashboards, and documentation to ensure timely and effective delivery.

·      Conduct post-mortem analyses to extract learnings, identify areas for improvement, and inform future initiatives.

Reporting and Performance Monitoring

·      Track, evaluate, and report on the performance of projects and key initiatives.

·      Provide regular updates to the Regional Chief Commercial Officer on project milestones, risks, and outcomes.

·      Translate insights into actionable recommendations for continuous improvement.

JOB COMPETENCIES / REQUIREMENTS:

Qualification

·      Bachelor's degree in Business, Marketing, Innovation, or a related field. MBA or project management certification is a plus.

Experience

·      Minimum of 6–8 years' experience in marketing, strategy, product management, or a similar project-focused role.

·      Prior execution or managerial roles in F&B, FMCG, e-commerce, beauty, and fast fashion are preferred.

·      Proven track record in cross-functional project leadership and innovation delivery.

Skills & Knowledge

·      Understanding of general business models, distribution, revenue channels at its core and have an interest in breaking through the norm in these channels.

·      Strong project management skills, including planning, execution, and performance evaluation.

·      Excellent understanding of commercial and marketing metrics, including the core unit of each metric spanning across users, revenue, channels, social media platforms, and more.

·      Competence in using data analytics tools and reporting dashboards.

·      Strong collaboration and stakeholder engagement skills.

·      Familiarity with F&B or consumer goods categories preferred.

Behavioral Traits

·      Growth mindset.

·      Agile, detail-oriented, and execution-focused.

·      Creative and resourceful problem-solver with a proactive attitude.

·      Strong interpersonal and communication skills.

·      Comfortable working in fast-paced, evolving environments.

·      Results-driven with a strong sense of accountability.