Social Media Manager

Part of M&C Saatchi, this specialist division partners with governments, civil society, academia, and the private sector, to work on the critical issues of our time, including, conflict prevention and sustainable development. We provide a fully integrated, end to end service, combining multi-disciplinary communications teams with subject matter experts, across the world. Our work is domestic and global, often affecting the most vulnerable in society, with international activity orientated towards conflict affected or developing countries.

We are looking for a proactive, creative, and analytically minded Mid-Weight Social Media Manager to join our team in Malaysia. This role requires someone who is culturally aware, platform-savvy, and highly organised, with strong experience managing multiple social channels for multiple brands. You will be responsible for planning, publishing, optimising, and reporting on social media content across both local and international platforms.

This is an opportunity for a digital-first marketer who thrives in a fast-paced environment and enjoys balancing creativity with data-driven thinking.

RESPONSIBILITIES

Social Media Strategy and Planning

Develop platform-specific social media strategies for multiple brands, aligned with campaign goals and audience insights

Create channel playbooks, content calendars, and scheduling plans that ensure consistent brand presence

Conduct competitor analysis, audience research, and industry trend monitoring

Execute social efforts aligned with campaign goals

Integrate SEO (Search Engine Optimisation), GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation) strategies to strengthen organic discoverability

Ensuring content is optimised for AI-driven search and recommendation engines to improve cross-platform ranking

Content Management and Production Support

Work closely with creative and production teams to plan, brief, and execute social media content (static, video, UGC, live content, etc)

Ensure all assets follow platform best practices and brand guidelines

Provide on-ground and virtual support where required during shoots, livestreams, influencer collaborations, and content capture sessions

Adapt global assets for local markets when necessary

Channel Management

Manage day-to-day publishing, community management, and engagement across key social media platforms in Southeast Asia, not limited to Facebook, Instagram, YouTube, TikTok/ Douyin, Kuaishou, RedNote

Oversee and maintain multiple social media pages for multiple brands simultaneously

Monitor comment sentiment, respond to audiences, and flag potential issues early

Performance Tracking & Optimisation

Analyse performance metrics to refine strategies and improve content effectiveness

Work with wider media and data team to prepare weekly/monthly performance reports with actionable insights

Collaborate with wider media and data teams to optimise paid social when relevant

ABOUT YOU

Highly organised, able to manage multiple projects and deadlines

Detail-oriented with strong copywriting and content quality assurance skills in English, Chinese and Bahasa

Creative thinker with strong problem-solving capabilities

Comfortable presenting ideas, strategies, and reports to clients or internal teams

Ability to work independently and collaborate across teams

EXPERIENCE AND TECHNICAL SKILLS

Minimum 3–5 years of experience managing social media for multiple brands or large-scale accounts

Hands-on experience in content planning, publishing, and analytics across major social media platforms  publishing tools such as:

Facebook Business Suite / Meta Business Manager

Instagram

TikTok / Douyin

YouTube Studio

Understanding of content formats, algorithm trends, and audience behaviours for each platform.

Familiarity with A/B testing principles to evaluate content variations and optimise performance outcomes based on date-driven results

Experience collaborating with different teams across multiple disciplines

Familiarity with social listening tools, analytics dashboards, and scheduling platforms (e.g., Sprout Social, Hootsuite, Later, Buffer, Notion)

ADDITIONAL QUALITITES

Experience working with influencers or KOLs

Understanding of paid social and paid digital media fundamentals

Basic skills in design, video editing, or motion graphics

Good technical understanding and application of SEO, GEO and AEO

Good technical understanding of social media platform algorithms

Experience with content for Southeast Asia and China markets

Interest in social impact causes

WHAT YOU WILL GET

For the right candidate, we will offer a competitive salary and benefits package along with all the necessary personal development required to set someone up for success.

ABOUT M&C SAATCHI GROUP

M&C Saatchi Group is a creative company that connects specialist expertise, fuelled by data, technology, and culture, to help clients navigate, create, and lead meaningful change. The Group operates across five core divisions: Connected Creativity; Passion Marketing; Global & Social Issues; Brand, Experience & Innovation; and Performance Media. Headquartered in London, operations span 23 countries with major hubs in the UK, Europe, US, Middle East & Africa, Asia and Australia.

M&C Saatchi Group is an Equal Opportunity Employer which does not discriminate, celebrates diversity and bases all hiring and promotion decisions solely on talent and capability, without regard for any personal characteristics.

All employee information is kept confidential according to General Data Protection Regulation (GDPR).

APPLICATIONS CLOSE FRIDAY, 6 FEBRUARY 2026. NO RECRUITMENT AGENCIES.

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