Digital Marketing Specialist

2 weeks ago

Damansara, Malaysia Career Horizons Sdn Bhd Full time 36,000 - 48,000 per year

Company Overview

Our client, established in 2013, is a trusted timber flooring specialist in Malaysia, offering a wide range of premium solutions including engineered wood, solid wood, laminated, bamboo, and SPC flooring. They provide end-to-end services from consultation and supply to professional installation and after-care, serving homeowners, developers, and designers with high-quality, durable, and aesthetically pleasing flooring solutions.

Key Roles & Responsibilities

1. Marketing Strategy & Planning

  • Assist in developing and implementing marketing plans aligned with company objectives.
  • Support product launches, promotions, and branding activities.
  • Identify new market opportunities and customer segments.

2. Digital Marketing

  • Manage and grow social media platforms (Facebook, Instagram, LinkedIn, TikTok, etc.).
  • Plan and execute online advertising campaigns (Google Ads, Meta Ads).
  • Monitor website performance and SEO optimization.
  • Create engaging digital content (graphics, videos, blogs).

3. Campaign Management

  • Plan, execute, and monitor integrated marketing campaigns (online & offline).
  • Track campaign performance using KPIs and analytics tools.
  • Recommend strategies to improve ROI and campaign effectiveness.

4. Market Research & Analysis

  • Conduct competitor analysis and monitor market trends.
  • Gather customer insights to guide product positioning.
  • Prepare regular marketing performance reports for management.

5. Branding & Communication

  • Ensure brand consistency across all marketing channels.
  • Develop marketing materials (brochures, presentations, catalogs).
  • Coordinate with external agencies, designers, and media partners.

6. Event & Promotion Management

  • Support in organizing trade shows, exhibitions, roadshows, and product demos.
  • Manage sponsorships, collaborations, and PR activities.
  • Coordinate with the sales team on promotional initiatives.

7. Sales Support

  • Provide marketing collateral and promotional materials to the sales team.
  • Generate qualified leads through campaigns.
  • Assist in preparing client presentations and proposals.

Required Skills & Qualifications

  • Bachelor's degree in Marketing, Business, or related field.
  • Strong understanding of both digital and traditional marketing.
  • Excellent communication, presentation, and interpersonal skills.
  • Ability to work under pressure and meet tight deadlines.
  • Familiarity with marketing tools such as Canva, Google Analytics, CRM software.

Job Type: Full-time

Pay: RM3, RM4,000.00 per month

Work Location: In person

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