Senior Marketing Executive

2 days ago

Putrajaya Putrajaya Federal Territory, Malaysia Open DC Full time 50,000 - 80,000 per year

Job title:
Senior Marketing Executive (Events and Leads Management)

Reports to:
Marketing Manager

Location:
Putrajaya

Nature of Business:
B2B Network and Data Centre business.

Key Responsibilities:

Planning & Execution:

  • Prepare event budgets, timelines, and logistics plans. Coordinate and manage end-to-end events including webinars, conferences, trade shows, product launches, and corporate events, roundtables.
  • Negotiate with external vendors, liaise with vendors, venues, speakers, and internal teams to ensure smooth execution.
  • Oversee registration, attendee engagement. Basic technical requirements during event.
  • Ensure brand representation and messaging is consistent such as presentation decks, backdrop, EDM, invitation, RSVP.

Leads Management

  • PIC for all leads and contacts received from event, custodian on database for all communications.
  • Capture leads from events, campaigns, and digital channels using Zoho CRM tools.
  • Ensure proper segmentation and tagging of leads for targeted follow-up.
  • Coordinate with sales and marketing teams to follow up on leads, qualify prospects, and update CRM.
  • Track lead lifecycle and performance metrics to optimize conversion rates.
  • Maintain dashboards for lead generation, pipeline, and event performance. Provide actionable insights to improve event and lead management strategies.

Key Competencies:

  • Basic B2B knowledge. Network and DC industry experience would be an added advantage.
  • Strong project management and organizational skills, especially negotiation skills
  • Familiarity with CRM systems (e.g., Salesforce, Zoho, HubSpot) to nurture leads.
  • Data analysis and ability to advise management next cause actions.
  • Vibrant, positive, can-do attitude with willingness to learn; while handling multiple tasks.
  • Degree in Marketing, Communications, Business, or related field.
  • Good communication and writing skills (English and Bahasa Malaysia).
  • Mandarin speaking will be added advantage.

What We Offer

Opportunity to grow in career

Dynamic, collaborative working environment.

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