Head, Marketing

6 days ago

Kuala Lumpur RedQ, Malaysia AirAsia Full time 90,000 - 120,000 per year


Job Description

  • Responsible for overall go-to-market strategies for regional/group directions, marketing campaigns & launches, project management & market development activities for assigned market portfolios (Cambodia Market).

  • Work closely with Route Revenue to maximize routes performance - load and RASK

  • Work closely with MOVE on digital channel / platform optimization across all markets - flight search, seat sold, conversion, cost per conversion and user acquisition

  • Oversee group creative function. Work closely with abc to align on brand guidelines and creative direction.

  • To ensure a smooth marketing operation and that the welfare of the teams is taken care of.

  • Management of relationships with all marketing in AOC/ POS that includes media agencies, and other business partners, externally & internally.

  • Using creative/ effective channels to maximize promotional opportunities for AirAsia (Airline) cost-efficiently, building a consistent level of "buzz" around the brand, driving conversion & bookings for the business.

  • Acting as a Brand Ambassador for AirAsia - building on the awareness of  AirAsia as a global brand in the travel & e-commerce space.
     

Requirements:

  • Bachelor's degree, Advanced Diploma or Diploma in Business Administration, Marketing, Mass Communication, Advertising or related discipline

  • At least 5 - 7 years of working experience.

  • Proficient in English. Additional language is an Advantage.

  • Strong understanding of e-commerce and usage of social media.

  • Excellent verbal and written communication skills with the ability to foster collaboration & goodwill between different teams.

  • Capable of bringing order and harmony for the team to an otherwise demanding work pace.

  • Excellent analytical skills and understanding of data, campaign performance, and business financials.

  • Ability to manage multiple projects, both tactical and strategic - achieving both time and budgetary deadlines.

  • Ability to work & be resourceful in a fast-paced environment.

  • Ability to be agile and adaptable to change. 

  • A team player is yet able to work independently.

  • Have basic knowledge of entire AirAsia countries market & consumer trends.

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