Senior Performance Marketing Specialist

We Are Primal

Primal is the marketing partner designed to meet the needs of brands today. Our different approach of globally-minded yet locally-tuned people sets us apart. With a digital-first approach, our core pillars incorporate: Strategy, Search, Performance, Creative, Social, and Data.

Underpinned by integrated teams that ensure consistency and accelerated results, we're committed to creating impact and deep relationships.

Partnering with Primal means opting for a path less traveled. A commitment to not just progress but to think differently. With us, you're making a statement about your vision for the future. At Primal, we're not just an agency; we deliver outcomes.

Since launching in 2015, we've helped over 300 high-performing brands through our strategic and data-driven marketing approach. We transform the clients we work with. We have a 96% client satisfaction rate, with over 95% of brands choosing to continue working with us on a recurring basis.

Our integrated approach represents our flagship offering to clients, where we apply our proprietary strategic planning process, INSTINCT, designed to close the gap between our clients, their competition, and their customers. This is where everything starts at Primal. It's the essential catalyst for helping transform our brand partners into the successful titans of industry. We specifically blend marketing with a consulting service model that enables clients to identify and overcome the biggest growth challenges.

Role:

The Senior Performance Marketing Specialist is a crucial role that will enable us to deliver high-performing advertising campaigns while mentoring and guiding junior team members. Specifically, this entails:

• Managing and optimizing digital ad campaigns across key platforms such as Google Ads and Facebook Ads.
• Providing performance insights and optimization strategies to meet and exceed client goals.
• Supporting and training team members to uphold best practices in ad operations.

This role demands mastery in digital advertising, campaign optimization, client relationship management, and team training. To be successful, you must have strong analytical abilities, excellent communication skills, and a passion for delivering measurable results.

Why this is important for you:

You will have a unique opportunity for growth.

First, you'll interact with high-performing brands, which will 'level up' your knowledge and network. You'll also work in a fast-paced environment with amazing people, where you'll have the opportunity to make an immense impact.

Responsibilities:

External:

• Manage client campaigns, ensuring alignment with performance goals.
• Provide regular updates to clients regarding performance, pacing, and optimization strategies.
• Prepare detailed performance reports with actionable recommendations.

Internal:

• Set up, manage, and optimize campaigns across relevant channels.
• Train and mentor junior team members, sharing expertise to improve team performance.
• Review reports from Ad Operations Specialists and Analysts to ensure quality and insightfulness.
• Collaborate with the Client Services team to support company and client objectives.
• Monitor budget pacing, escalate challenges, and ensure campaigns run smoothly.
• Stay updated on the latest trends and innovations in digital advertising to drive success.

Results:

• High client retention rates through optimized campaign performance.
• Consistent portfolio growth via upselling opportunities and excellent client management.
• Enhanced team expertise through regular training sessions and mentorship.
• Timely completion of tasks with accurate reporting and process adherence.
  

Requirements:

• Proven expertise in digital advertising on platforms like Google Ads, Facebook Ads, and emerging channels.
• Strong analytical and problem-solving skills for campaign optimization.
• Experience in mentoring or training team members.
• Exceptional communication skills and attention to detail.
• Passion for staying ahead of industry trends and best practices.

Location:

Hybrid Kuala Lumpur, Malaysia

Benefits:

Primal believes people are at the center of every success story. Our team has always claimed that the biggest benefit of being a part of our company is the opportunity to learn. Our fast-paced nature will serve as an accelerant to your professional growth and career.

Our central ethos involves hiring and developing hard-working, high-potential leaders. Success in this role WILL set you up for immense success (both within and outside the company).

In addition, Primal provides competitive compensation and benefits, including:

• Fun and Young Environment
• Company and Team Activities.
• Health Insurance
• Annual Company Retreat
• Social Security
• Annual and Birthday leave
• Skill Development and Training

Primal Core Values:

Our values are the heart and soul of this high-growth company. The right person for this role also holds the same values, subscribes to them, and understands why each is critical to life and business.

• Own It: Take absolute accountability for your actions.
• Get It Done: Operate with urgency and purpose.
• Hungry for Growth: Pursue progress with relentless curiosity and ambition.
• One Tribe: Champion unity through empathy, respect, and trust.
• Lead by Doing: Set the example for others to follow.

Additional Information:

• Candidates are subject to a test of their abilities.