senior marketing executive

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia KELAB GOLF PERKHIDMATAN AWAM MALAYSIA Full time 3,000 - 3,500 per year

SENIOR MARKETING EKSEKUTIF

Lokasi: Bukit Kiara, KL

KELAYAKAN:

  • Ijazah Sarjana Muda dalam Pemasaran, Komunikasi, Pengurusan Perniagaan atau bidang berkaitan.
  • Pengalaman minimum 3 tahun dalam Pemasaran, Promosi, Pengurusan Acara atau hubungan pelanggan (pengalaman dalam industri hospitaliti/kelab/golf satu kelebihan)
  • Kemahiran perancangan strategik pemasaran, pengurusan kempen dan penyediaan laporan prestasi.
  • Mampu mengendalikan platform digital & media sosial, termasuk perancangan kandungan.
  • Kemahiran interpersonal yang baik, profesional, dan mampu membina hubungan dengan ahli korporat serta rakan industri.
  • Penguasaan Bahasa Melayu & Bahasa Inggeris yang baik (lisan & bertulis)
  • Kemahiran menyelia pasukan junior serta bekerja secara berdikari mengikut tarikh akhir.
  • Kreatif, bermotivasi tinggi dan mampu menghasilkan idea pemasaran yang efektif.

TUGAS & TANGGUNGJAWAB:

  1. Perancangan & Strategi Pemasaran.
  2. Merangka dan melaksanakan pelan pemasaran tahunan KGPA.
  3. Menganalisis trend pasaran, keperluan ahli dan peluang promosi baru.
  4. Menyediakan proposisi nilai untuk penambahan ahli baharu dan retention ahli sedia ada.

2. Promosi & Komunikasi

- Menyelaras kempen promosi kelab, restoran, acara golf, keahlian dan perkhidmatan lain.

- Menguruskan media sosial, laman web rasmi serta content planning secara berkala.

- Menyediakan bahan promosi (poster, EDM, video pendek, brosur)

3. Pengurusan Acara

- Merancang dan melaksana acara kelab, program ahli, prmosi keahlian serta event luar.

- Berkoordinasi dengan jabatan lain (Golf, F&B, Pentadbiran) bagi memastikan kelancaran majlis.

- Menyediakan bajet, jadual kerja, dan laporan pasca acara.

4. Penjenamaan (Branding)

- Memastikan semua komunikasi dan bahan media menepati standard jenama KGPA.

- Mencadangkan penambahbaikan imej korporat dan reputasi kelab.

5. Pengurusan Hubungan Pelanggan & Korporat

- Mengurus CSR, kerjasama strategik, dan hubungan korporat untuk peluang promosi.

- Menangani maklum balas dan permintaan ahli berkaitan program pemasaran & komunikasi.

6. Penyeliaan & Pelaporan

- Menyelia eksekutif/junior staff di Jabatan Pemasaran.

- Menyediakan laporan pemasaran bulanan, analisis keberkesanan kempen dan cadangan penambahbaikan.

- Memantau bajet pemasaran dan memastikan penggunaan kos yang optimum.

Cara Memohon:

Hantar resume ke: /

Job Type: Permanent

Pay: RM3, RM3,500.00 per month

Benefits:

  • Free parking
  • Health insurance
  • Maternity leave
  • Meal allowance

Work Location: In person

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