Digital Marketing Executive
2 weeks ago
Job Description
Content Strategy & Research
Research, identify, and analyse current trends, hashtags, and content formats across social platforms (Instagram, Facebook, TikTok, etc.).
Understand audience behaviours to develop compelling content ideas and strategies
Assist in developing monthly content plans aligned with marketing campaigns and brand goals.
2. Copywriting & Creative Ideation
Create concept outlines and messaging frameworks for campaigns and product launches.
Collaborate with designers for visuals and ensure all assets align to copy direction.
3. Campaign Execution & Coordination
Prepare briefs, timelines, and content checklists for every campaign.
Track campaign performance metrics and recommend optimizations.
4. Performance Tracking & Optimisation
Track, analyse, and report on content performance using insights and analytics tools.
Identify what's working and what's not and recommend actionable improvements.
5. Team & Client Collaboration
Work closely with the marketing team to align content with larger business strategies.
Communicate regularly with clients (internal or external) to update on timelines, deliverables, and feedback loops.
Job Requirements
REQUIREMENTS:
Minimum 2 years as a Social Media / Marketing Executive (either in a creative agency or in-house brand team)
Diploma / Degree in Mass Communication, Marketing
Possess own transportation (willing to work at Kajang, Selangor)
Good command of English & Creative writing in English (Mandarin is a bonus)
Passionate about social media contents & story telling
Creative in storytelling skill
Prefers clear briefs, visual moodboards, and SOP walkthroughs
Enjoy in an environment with high challenge
Love to record video/ take photo don't mind being on camera
Calm, self-motivated, detail oriented.
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