Digital Marketing Executive

2 weeks ago


Kajang, Selangor, Malaysia DCS Beauty Sdn Bhd Full time 40,000 - 60,000 per year

Job Description

Content Strategy & Research

Research, identify, and analyse current trends, hashtags, and content formats across social platforms (Instagram, Facebook, TikTok, etc.).

Understand audience behaviours to develop compelling content ideas and strategies

Assist in developing monthly content plans aligned with marketing campaigns and brand goals.

2. Copywriting & Creative Ideation

Create concept outlines and messaging frameworks for campaigns and product launches.

Collaborate with designers for visuals and ensure all assets align to copy direction.

3. Campaign Execution & Coordination

Prepare briefs, timelines, and content checklists for every campaign.

Track campaign performance metrics and recommend optimizations.

4. Performance Tracking & Optimisation

Track, analyse, and report on content performance using insights and analytics tools.

Identify what's working and what's not and recommend actionable improvements.

5. Team & Client Collaboration

Work closely with the marketing team to align content with larger business strategies.

Communicate regularly with clients (internal or external) to update on timelines, deliverables, and feedback loops.

Job Requirements

REQUIREMENTS:

Minimum 2 years as a Social Media / Marketing Executive (either in a creative agency or in-house brand team)

Diploma / Degree in Mass Communication, Marketing

Possess own transportation (willing to work at Kajang, Selangor)

Good command of English & Creative writing in English (Mandarin is a bonus)

Passionate about social media contents & story telling

Creative in storytelling skill

Prefers clear briefs, visual moodboards, and SOP walkthroughs

Enjoy in an environment with high challenge

Love to record video/ take photo don't mind being on camera

Calm, self-motivated, detail oriented.



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