Web Developer
7 days ago
Company Description
Hong Kong Fiduciary Association Limited was established in 2015 and was formed by a coalition of professionals from different financial sectors including trust, insurance, banking, securities, funds, accounting, legal and real estate. Capturing the advantages of the international financial centre, Hong Kong Fiduciary Association Limited is headquartered in Hong Kong, and has set up offices in China, Taiwan, Switzerland, Dubai and Malaysia to popularise trust services.
Digital Marketing Web Developer
A Digital Marketing Web Developer isn't just a coder, will be required to work collaboration and influences below:
- Lead generation
- User engagement
- Conversion optimization
- Brand credibility
Web Development & Maintenance
- Design, develop, and maintain responsive websites optimized for performance and SEO.
- Implement front-end features using HTML, CSS, JavaScript, and frameworks like React or Vue.
- Integrate back-end systems via APIs and databases (e.g., MySQL, MongoDB).
- Ensure cross-browser and cross-device compatibility.
Conduct regular site audits and updates to improve UX and fix bugs.
Build and maintain websites using HTML, CSS, JavaScript, PHP, and frameworks like React or Angular.
- Develop custom landing pages tailored for marketing campaigns, optimized for speed and conversions.
- Integrate third-party tools (CRM, email platforms, analytics, payment gateways) via APIs.
- Ensure security and data protection, including SSL setup, GDPR compliance, and secure form handling.
- Optimize for performance, including lazy loading, caching strategies, and CDN integration.
Digital Marketing Integration
• Collaborate with marketing teams to implement tracking tools (Google Analytics, Meta Pixel, etc.).
• Develop landing pages and microsites for campaigns, ensuring fast load times and conversion optimization.
• Embed SEO best practices into site architecture and content structure.
• Support email marketing campaigns by coding responsive email templates and managing opt-in/opt-out forms.
- Implement SEO best practices in site architecture, meta tags, schema markup, and URL structures.
- Set up tracking systems like Google Tag Manager, Meta Pixel, and custom event tracking.
- Develop A/B testing frameworks for landing pages and CTAs to improve conversion rates.
- Support email marketing by coding responsive templates and integrating subscription forms.
Data & Analytics
• Set up and manage analytics dashboards to monitor traffic, user behavior, and campaign performance.
• Implement event tracking and conversion goals using JavaScript and third-party tools.
• Provide insights and recommendations based on data analysis to improve digital strategies.
- Configure dashboards using Google Analytics, GA4, and other BI tools to monitor KPIs.
- Track campaign performance across platforms (Google Ads, Meta, LinkedIn) and generate actionable insights.
- Conduct regular audits to identify broken links, slow pages, and UX issues.
Creative Collaboration
• Work closely with designers and content creators to bring visual concepts to life.
• Ensure brand consistency across all digital platforms.
• Optimize multimedia content (images, videos, animations) for web delivery.
- Work with designers to translate visual concepts into functional web experiences.
- Coordinate with content and SEO teams to ensure alignment on messaging and optimization.
- Participate in strategy meetings to align development work with marketing goals.
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